Entries by Kristen Creed

Set the Tone for your Distribution Event

When I was on yearbook staff in high school, our distribution days were eh, average. We (the yearbook staff members) finally got to reveal our work (which was great!) but we handed out the yearbooks and that was that. We’d pack up the ones that didn’t get picked up and do it all the again […]

Beginning to Train the New Staff: Photography

Whether the new recruits have any type of prior journalism experience or not, there are lots of bases to cover when training the newbies. You have to start somewhere, so why not here with an overview of a Yearbook Academy video on photo composition? This video will cover the most basic (but important) things to […]

Finding Theme Inspiration in Magazines

It’s time to dive head first into the wonderful realm of the next yearbook’s theme development. It’s a process — a complicated one at that, and for many staffs, it starts soon. Luckily, you have options, ideas and inspiration in virtually any direction you look. Ideas That Fly, the Showcase Collection, Pinterest, Discoveries magazine… speaking […]

SEA You in Seattle for JEA

Who will attend: Advisers, editors and middle and high school staffs from coast to coast, plus Herff Jones and lots of other partners in publishing and university schools of journalism. What: JEA/NSPA conventions are some of the largest gatherings of student journalists in the nation; editors and advisers will meet to mingle, network and attend practical […]

Update your Tech with NEW Wallpapers!

Happy Scholastic Journalism Week! We hope your staff is having lots of fun celebrating (while working towards those deadlines!) We’d love to see some of those celebrations, so tag us and use the hashtag #SJW2017 in your posts. Here’s another way to make the week extra special. Download our exclusive NEW yerd backgrounds for your […]

Staff-Made Videos Increase Sales

We are still swooning over the yearbook video that Honda created for the Super Bowl. Funny, touching and those were actual yearbook photos of the celebrities, digitally brought to life — nostalgic and entertaining. It was easily our favorite commercial and appropriately so. The video is actually a perfect example of inspiration for your own […]

A Yearbook is a Love Letter

Pat Conroy once said, “A yearbook is a love letter a school writes to itself.” How is a yearbook a love letter, you might ask? The better question is: how is a yearbook not a love letter? A quick web search tells me that a “love letter” is a way to express feelings of love […]

Valentine’s Day Treat Ideas

Valentine’s Day is next week and it’s also the perfect opportunity to spread some love and appreciation to your staffers, advisers or even those faculty members in your school who are constantly understanding of the yearbook staff’s schedule. (Because you know how staff time restraints and needs can be difficult for other teachers.) Plan now […]

How to Nurture a True Colors Staff

Last week I briefly detailed a process to recruit your next diverse yearbook staff using the True Colors personality technique. This process allows you to categorize potential and existing yearbookers into four color groups that describe how each one works, how they process information, their wants and needs and overall personality traits. A good mix […]