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These videos have been in the Herff Jones toolbox for years and — while most of the content is evergreen — there are some dated references (like Snapchat being mentioned in the Social Media segment and more disparity then than now in shooting amazing photos with a phone).

The book examples were fresh when the videos were made, but the explanations are proof that great theme work maintains its impact through the years.

Marketing Videos

 

Excitement for Yearbook Marketing

 

Print Marketing for Yearbook

 

Social Media Yearbook Marketing

 

Guerrilla Tactics for Yearbook Marketing

 

Targeted Yearbook Marketing

 

Top 10 Tips for Yearbook Marketing

 

30 Yearbook Marketing Ideas in 60 Seconds

Theme Videos

 

What is a Yearbook Theme?

 

What Makes a Good Theme?

 

Picking Your Yearbook Theme

 

Kinds of Themes: School Name and
Initials Themes

 

Kinds of Themes: Reaction and
“Fun” Themes

 

Kinds of Themes: School Anniversary and
Change Themes

 

Kinds of Themes: School Location and
Pride Themes

 

Kinds of Themes: School Color and
Mascot Themes

 

Kinds of Themes: Diversity and
Double-Edged Themes

Photography Videos

 

Introduction to DSLRs

 

Great Photo Composition

 

Exposure Triangle

 

What’s In Your Camera Bag?

 

Lenses: Where Do We Start?

 

Nikon vs Canon – Which Camera System
Should I Use?