THERE’S MORE TO THE STORY
A GUIDE TO COVERAGE THAT MAKES YOUR BOOK FRESH EACH YEAR
Tell the unique story of your school and the community. Be sure to include the topics that anchor you in your area and that show how and why you’re different than other schools in other towns in other parts of the country.
Give as many students as possible a chance to comment. Displays of quotes and longer first person essays provide the opportunity for literally hundreds of students to be included in the book.
Find students with interesting tales of achievement, unusual experiences or typical life situations. Often a full spread, the key to strong profiles is a great interview, a compelling story, and exceptionally well-written copy.
If it is important to your readers, put it in the book. Responsible coverage of issues includes research, balanced reporting and a local or humanized approach that ties the story to your school.
Look for ideas that are different from what you have done in every other book and stretch your coverage by brainstorming harder at bookplanning time.
Decide when it makes sense to have a topic expand onto a second or third spread and let content dictate coverage. If the story is “bigger” than one spread, give it more than one spread.
Who says that the sports section has to be all coverage of teams and their seasons? You might decide to add any number of new sports segments.
If it seems logical that an events or features section makes your story complete, include that section in your book. There’s no rule that says you must divide coverage into the same sections every year.
If your theme or concept dictates some pattern other than standard sections, feel free to revise. Changing the number and order of sections in your book makes it new for the readers each year.
Modular design can help you make the most of secondary coverage. Create a library of possibilities that are visual, verbal, or both, and use them to cover each topic in the best way possible.
Create the news that’s fit to print. Devise new opportunities for the students to be in the book and let them be a part of creating your coverage. They love it!!!
Herff Jones Special Consultant
Former JEA Yearbook Adviser of the Year