How To Sell More Yearbooks

Tiered pricing, discount codes, payment plans and more can help your staff sell more right now

Discounts can be a helpful tool for offering a sale to a specific group and for a short period of time. Be careful about spreading codes far and wide and keep sales windows tight. Check out this great resource about selling your book.

Here are five ways to put discount codes into action today.

  1. GRAD YEAR CODE
    Provide codes to parents who attend a grade-level meeting or back-to-school night. Keep the window short: Give them 48 hours to purchase a discounted book using the code specific to their child’s grade. Ex. “MustangsYBK2025”
  2. FREE STUFF
    Create a promo code for “free personalizations.” Set up a package that includes a name plate or other personalization and provide a discount code for buyers to take that amount off of their purchase.
  3. SENIORS RULE
    Start an early-bird senior ad special. Offer a promo code for submitting those ads by a specific date. For seniors who purchase a yearbook ad, give them a discount on buying their book — and earlier is always better.
  4. OPTICAL ILLUSION
    If your book is $70, which sounds better 10% off or $7 off? Consider the difference between using a percentage discount or a dollar amount. Our new discount codes feature in eBusiness can handle either version.
  5. ANGEL BOOKS
    Provide discount codes to businesses that would like to donate a book to an anonymous student. Reward their generosity with a discount.

Like these? Here’s a great handout with even more ideas.

 

HERFF JONES YEARBOOKS
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