Staffers can use this checklist as a quick and easy way to be sure captions are complete and have variety on each spread.

□ The caption has some sort of starter — introductory phrase, bold face, color, all caps.

□ The first sentence is written in present tense.

□ Subsequent sentences are written in past tense.

□ The caption has at least two sentences.

□ There is variety in the way captions start. Not every caption begins with a name.

□ The caption tells more than what is obvious in the photograph.

□ The writer’s opinion is avoided in the caption.

□ The caption uses picture-painting verbs.

□ The caption gives information not already included in the story.

□ Sports opponents are identified by jersey number and name.