RUBRIC – CAPTION WRITING

AN EXCEPTIONAL CAPTION EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Caption is written in active voice with picture-painting verbs.
• Storytelling captions include five parts — the lead in connecting the caption and the photo, the first sentence in active voice and present tense describing the action in the photo, the second sentence in past tense describing the reaction to what is happening in the photo, a direct quote from someone in the photo or from an observer talking about the action in the photo and quote attribution.
• Photo credits are provided for each photo.
• Captions identify all faces by first and last name except for candids with more than seven subjects.
• Captions use a variety of beginnings and avoid starting with a name.
• Sports captions identify opposing players by jersey number and name.
• Caption starters tell the reader where to begin reading and link the caption to the photo.
• Captions do not state the obvious from the photo and provide information that is fresh and meaningful.
• Captions are written objectively.
• Group picture captions use first and last names, begin with Front or Bottom Row and end with Top or Back Row, avoiding left to right references.
• There are no style, spelling, punctuation or grammar errors.

A COMMENDABLE CAPTION EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Captions are at least two sentences long. The first sentence is written in present tense and explains the action in the picture. The second sentence is written in past tense and gives the reaction to what was happening in the photo.
• Photo credits are provided for each photo.
• Captions identify all faces by first and last name except for candids with more than seven subjects.
• Captions use a variety of beginnings and avoid starting with a name.
• Sports captions identify opposing players by jersey number and name.
• Caption starters tell the reader where to begin reading and link the caption to the photo.
• Captions do not state the obvious from the photo and provide information that is fresh and meaningful.
• Captions are written objectively.
• Group picture captions use first and last names, begin with Front or Bottom Row and end with Top or Back Row, avoiding left to right references.
• There are no style, spelling, punctuation or grammar errors.

An ADEQUATE CAPTION EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Captions are at least two sentences long.
• Photo credits are provided for each photo.
• Captions identify all faces by first and last name except for candids with more than seven subjects.
• Names sometimes appear as caption starters.
• Sports captions identify opposing players by team name or general statement.
• Caption starters tell the reader where to begin reading.
• Captions do not state the obvious from the photo.
• Some opinion is expressed in the caption.
• Group picture captions may use only first initial and last name to identify members and row references may be unclear.
• There may be some style, spelling, punctuation or grammar errors.

A CAPTION WITH SOME EVIDENCE OF ACHIEVEMENT EXHIBITS THE FOLLOWING CHARACTERISTICS:

• Captions may be two sentences long.
• No photo credits are given.
• Faces are not identified individually.
• All captions have the same beginning.
• Sports captions identify opposing players by team name or general statement.
• There are no caption starters.
• Captions provide information that is obvious from the photo.
• Some opinion is expressed in the caption.
• An alphabetical listing is used with group pictures.
• Style, spelling, punctuation and grammatical errors are evident.

A CAPTION WITH LITTLE OR NO EVIDENCE OF ACHIEVEMENT EXHIBITS THE FOLLOWING CHARACTERISTICS:

• Caption may be one sentence or incomplete sentence.
• No photo credits are given.
• Sports captions do not identify opposing players.
• There are no caption starters.
• Captions do little to inform the reader about the photo.
• Writer’s opinion in captions is not uncommon.
• No identification for group pictures.
• Style, spelling, punctuation and grammatical errors are common.