RUBRIC – COLUMN DESIGN

A. AN EXCEPTIONAL LAYOUT EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Spread is set up in columns and elements fit exactly into the columns while following a horizontal eyeline.
• The design is anchored on all four margins.
• White space is to the outside of the layout.
• The dominant, placed near the center, is at least two to two-and-a-half times bigger than other elements.
• At least one photo contrasts with the shape of the dominant.
• There are adequate photos to tell the story and the photos are clustered to the center of the spread.
• Captions “touch” each photo they describe or are clustered with clear photo labeling. There is room for two- or three-sentence captions.
• Copy is to the outside of the spread with a headline leading into the copy.
• Margins — internal and external — are consistent, except for bleed photos.
• Type size and packaging creates a clear hierarchy of content.

B. A COMMENDABLE  LAYOUT EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Spread is set up in columns
• White space is to the outside of the layout.
• The dominant, placed near the center, is at least two to two-and-a-half times bigger than other elements.
• Every element on the spread fits exactly into columns and may follow a horizontal eyeline.
• The design is anchored on all four margins.
• There are adequate photos to tell the story and the photos are clustered to the center of the spread.
• Captions “touch” each photo they describe or, if clustered, photos are labeled.
• Copy is to the outside of the spread with a headline leading into the copy.
• Margins — internal and external — are consistent, except for bleed photos.

C. AN ADEQUATE LAYOUT EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

• Spread is set up in columns and elements generally fit the columns while following a horizontal eyeline.
• White space is predominately to the outside of the layout.
• The dominant element is larger than the others and is placed near the center of the spread.
• There are adequate photos to tell the story.
• Captions are near the photos they describe, or they may be clustered.
• Copy is to the outside of the spread, but the headline may not lead effectively into the copy.
• External margins are not maintained. The design is not anchored on all four margins.

D. A LAYOUT WITH SOME EVIDENCE OF ACHIEVEMENT  EXHIBITS THE FOLLOWING CHARACTERISTICS:

• Spread is set up in columns, but elements may not always fit columns.
• The design is anchored on at least one margin.
• White space is may be trapped on the inside of the layout.
• There are inadequate photos to tell the story and/or the photos are randomly placed.
• There may not be a clear dominant; photos may maintain consistent internal margins.
• Captions may be near the photos they describe or grouped together in one spot.
• Copy is to the outside of the spread.
• External margins are not clear.

E. A LAYOUT WITH LITTLE OR NO EVIDENCE OF ACHIEVEMENT EXHIBITS THE FOLLOWING CHARACTERISTICS:

• No apparent column structure or eyeline.
• There’s an inadequate number of photos and no one photo is clearly dominant.
• White space is randomly placed on the spread.
• Captions may be sandwiched between photos.
• Copy and headlines are randomly placed.
• Internal and external margins are inconsistent.