RUBRIC – COPY/FEATURE WRITING

AN EXCEPTIONAL STORY EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

•  The lead compels the reader to look at the story because it is anecdotal, shocking, surprising or emotional.
•  The conclusion ties to the beginning, uses a summary quote or just stops.
•  Reported stories are written in third person, past tense while specialty stories might be in first person, present tense.
•  The story, written in active voice, simple sentences and short paragraphs, makes every word count.
•  Strong quotes carry the story forward, are properly attributed and do not repeat previous information.
•  The story is organized to flow logically, through the use of transitions, and not necessarily chronologically.
•  Picture-painting verbs have been used.
•  The story is specific and has been fact checked.
•  There are no style, spelling, punctuation or grammar errors.
•  Information in the story answers all of the reader’s questions.
•  Writing avoids expressing the writer’s opinion.
•  Writing compels the reader to become involved and continue reading.

A COMMENDABLE STORY EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

•  Lead emphasizes the most important aspect of the story.
•  The conclusion ties to the beginning, uses a summary quote or just stops.
•  Organization of the story flows smoothly and logically but not necessary chronologically.
•  Picture-painting verbs have been used.
•  There are no style, spelling, punctuation or grammar errors.
•  Information in the story answers all of the reader’s questions.
•  Quotes propel the story forward and are properly attributed.
•  The story, written in active voice, simple sentences and short paragraphs, makes every word count.
•  Writer avoids expressing his/her opinion.
•  Reporting copy is written in third person and past tense.
•  The story has been fact checked.
•  Writing compels the reader to become involved and continue reading.

AN ADEQUATE STORY EXHIBITS ALL OF THE FOLLOWING CHARACTERISTICS:

•  Lead emphasizes the most important aspect of the story.
•  Some opinion is expressed in the conclusion.
•  Reporting copy is written in third person and past tense.
•  Organization of the story has a beginning, middle and end but lacks flow.
•  Picture-painting verbs have been used.
•  Writing becomes wordy and often in passive voice.
•  Quotes are properly attributed, but don’t always propel the story forward.
•  There are limited style, spelling, punctuation or grammar errors.
•  Some questions may be left unanswered.
•  Writer generally avoids expressing his/her opinion.
•  Not all of the facts in the story have been checked.
•  Writing does not motivate the reader to continue.

A STORY WITH SOME EVIDENCE OF ACHIEVEMENT EXHIBITS THE FOLLOWING CHARACTERISTICS:

•  The lead introduces the story.
•  The conclusion may express opinion, predict or speculate.
•  Story lacks discernable organization.
•  Writing becomes wordy and scope of coverage is limited.
•  Inconsistencies in person and tense may appear.
•  Quotes, when used, may not be accurate or attributed.
•  Verbs are passive in voice and bland.
•  Fact checking is not evident.
•  There may be errors in style, spelling, grammar and punctuation.
•  May leave the reader with unanswered questions.
•  Writer’s opinion is expressed.
•  There is little in the story to compel the reader to continue.

A STORY WITH LITTLE OR NO EVIDENCE OF ACHIEVEMENT  EXHIBITS THE FOLLOWING CHARACTERISTICS:

•  Story lacks discernible organization.
•  Inconsistencies in person and tense appear.
•  Does little to inform the reader about the topic or event and leaves reader with many questions.
•  Writing becomes wordy and scope of coverage is limited.
•  Verbs are passive in voice and bland.
•  Fact checking is not evident.
•  Errors in style, spelling, grammar and punctuation are evident.
•  No quotes are used.
•  Writer’s opinion is overtly expressed.
•  There is little in the story to compel the reader to read on.