Sales Down to the Letter

Sales Down to the Letter

Each year, as we round the corner from Thanksgiving to winter break, yearbook sales decline. The reality of holiday preparation and shopping takes priority for many potential buyers. Yet, for many yearbook staffs, the price increases at the end of December and add-on items like nameplates are no longer available. This makes sales a continued priority for the school and the yearbook staff, while it is less of a priority for the community.

As a way to continue to make your student body aware that yearbook sales are ongoing, make a list of students who have purchased a yearbook, by last name. Feature one letter of the alphabet at a time (like only the last names that start with “A”), so that the list is short and easy to read. We had only 23 students whose last name started with “A” that had purchased a yearbook. Once we posted the “A” list, eight yearbooks were sold that afternoon.Sales Down to the Letter

On the afternoon we posted the “M” list, we told EIGHTEEN yearbooks in one afternoon. Students don’t like it when their name is missing from a list they hoped it would be on. Post those lists and have the student body check it twice!

Francesca Branson

Francesca Branson

Yearbook Adviser
James Madison (VA) HS

As a Cleveland native, and a Browns fan, I have learned to be an eternal optimist.
Francesca Branson

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