SALES AND FINANCIAL CONSIDERATIONS
SELLING THE YEARBOOK
• Decide where/how yearbooks will be sold (in the office, in classrooms, at events, etc.)
• It is imperative to keep accurate records of all sales (talk to your rep about using eBusiness.)
PARENT/DEDICATION AD OR BUSINESS AD SALES
• Ads can be sold to help offset the cost of the book, but you must plan ahead of you choose to do this.
• Will the dedication ads be available for all students or just the “graduating” class?
• Extra pages may be needed so discuss this with your yearbook rep.
• If you sell these types of ads, keep accurate records of all sales and photos/artwork collected (talk to your rep about using eBusiness.)
• Determine how money from book and ad sales will be collected.
• Do you need to be involved or does someone at school handles it?
• Are there funds left over from last year’s book?
• Are you expected to keep a balance in the account after the book is paid for?
• The goal is to sell books at a price that will cover your costs so no additional fundraising is needed.
• Be sure the budget supports the number of pages planned in the ladder.
HOW MANY BOOKS TO ORDER
• If school enrollment has changed significantly, it may mean changing the number of books ordered which will affect your budget.
• Review last year’s sales – if all books were sold, you may need to consider increasing the order number (discuss with rep and principal.)
ADDITIONAL MONEY NEEDED
If you need more money to cover printing costs, plan yearbook fundraisers or sell parent or business ads to help.