10 TIPS FOR DEVELOPING A THEME OR CONCEPT

YOU CAN’T PULL A THEME OUT OF A HAT. TAKE A MOMENT WITH THESE BRAINSTORMING SUGGESTIONS TO PICK THE PERFECT UNIFIER FOR YOUR SCHOOL THIS YEAR.

  1. List what is unique to your school this year.
  2. Check the list of themes here (link to theme lists). But, make it work for you.
  3. Make sure it is memorable and flexible enough to be developed into sidebar mods.
  4. Keep the visuals – type, colors, shapes and patters – consistent throughout the book.
  5. Decide how to carry the theme through the book. Put it on the cover, endsheets, title page, opening, dividers, mini-magazine, sectional graphics, folios and index.
  6. Develop mini themes for coverage mods within traditional or unique sections.
  7. Create mock-ups of the theme pages and hang them around the room. Live with the theme for a few days to decide on final details.
  8. Brainstorm coverage ideas to use throughout the book and promote the theme/concept.
  9. Create a stylebook to ensure consistency. Consider all type treatments for headlines, copy, captions, mods, profiles and folios.
  10. Incorporate the theme with sales campaigns to hint at the theme/concept without giving it away.

YEARBOOK STAFF
JOB DESCRIPTIONS

Every year is different, but here are some helpful descriptions to get your yearbook staff functioning the best.

Adviser

Trains the staff to create the yearbook, but does not to do it for them.

Editor

Supervises overall content and development, but also helps with day-to-day tasks.

MORE HERE

Layout Editor

Creates, edits and finalizes all aspects of layout design.

Photography Editor

Ensures all events are assigned to photographers and coordinates image upload.

Copy Editor

Trains staff on AP and staff-specific style, then reads all copy for consistency and accuracy.

Index Editor

Supervises creation, formatting and submission of the index from start to finish.

Designer

Completes design assignments to be submitted to editors

Copy Writer

Brainstorms story ideas, interviews, researches, writes and edits assignments to be submitted to editors.

Staffer

Completes all assigned tasks to be submitted to editors.

Business Manager

Develops budget and organizes book sales campaigns.

Advertising Manager

Organizes ad campaigns and supervises creation of ads spreads.

Social Media Manager

Manage the staff social media sites to promote sales.

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