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Herff Jones Adviser Assistance
HOW TO YBK: LESSON PLAN
Write headlines the right way
 
It seems easy. Just write a headline for that story — but it’s harder than it looks. Headlines can’t be too cheesy or cliché. You don’t want to use a song or a movie title. And you don’t want to use “Just keep swimming” for the swim team page for the 10th year in a row. Check out this resource, and happy headlining.
 
If you have great ideas and lesson plans to share with your yearbook friends — and we know you do — email them to ybk@herffjones.com. We’d love to hear from you!
 
LAST-MINUTE SPREAD CHECKS
 
Things to check:
  1. No text crossing the gutter.
  2. No heads/faces in the gutter.
  3. People in photos are looking toward the gutter.
  4. Photos show action and reaction. Avoid posed shots and the backs of people’s heads.
  5. Stories have bylines; photos have credits.
  6. Every photo has a caption.
  7. Mugshots have name IDs.
 
SALES SPOTLIGHT
 
Do you still have room in your ads section? Put out an all-points bulletin to seniors who have not yet bought ads with the specific number of ad spaces left. Put a count-down of ad spaces on a bulletin board where seniors will see it.
Click here for more help.
 
NEW HERE?
 
Check out our recruitment guide! Make sure you’re promoting yearbook to students as they choose their classes. We have tools to make it easy for you.
 
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
Herff Jones Curriculum
Purchase the 12-piece printed curriculum set here.
Herff Jones Sales Assist
Need help selling your book? Check out Sales Assist.
Herff Jones Task Manager
Stay ahead of the work with Task Manager.
Herff Jones Task Manager
Save time with Online Ad Creation.
 
DID YOU KNOW? The same documents available on LearnYBK.com are also available on Google Drive. The answer keys are there as well.
 
Herff Jones
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