Herff Jones Adviser Assistance
HOW TO YBK
Looking forward to spring?
 
If your book delivers in the summer or fall, congratulations. You get to sail along and wait for the sunniest, most gorgeous days to take baseball and softball pics. You can get the light just right on the lacrosse field. For the rest of us, covering spring sports can be tricky. The key is to plan ahead and take advantage of early games and practices.
 
TIPS FOR COVERING SPRING SPORTS:
 
> Start with your final deadline, subtract your index pages and see how many pages you have left. If those can be spring sports, assign them to your final deadline.
> Get a handle on all of the schedules, including when team photos will be taken. Pro tip: If the team is getting dressed in uniform for the team photo, maybe the coach will let them practice in uniform after the photo. Have photographers on the scene. At the very least, plan to have more than one photographer at the first game so there’s a chance you’ll have more photos to choose from.
> Look for stories that aren’t time-dependent. How has the team prepared in the off-season? What weird things do pitchers do to build up their arm strength? What are some team traditions for the dugout, sideline or bus trips? Are there off-campus sports that deserve coverage? Get creative with this coverage.
> Count up your coverage. If you already know who you will cover for spring sports, you can safely eliminate them from the list of students still-to-be covered. Remember, you can probably still fit in some mods. The index is a great spot for mini-stories and fun coverage devices.
 
 
SALES SPOTLIGHT
 
Whoa. Did you miss our mega-sized list of sales ideas last week? Check them out on the Adviser Assistance archive page.
NEW HERE?
Make sure you’re checking those spreads before they are officially FINAL. You know we love a good checklist.
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
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DID YOU KNOW? The same documents available on LearnYBK.com are also available on Google Drive. The answer keys are there as well.
 
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