Herff Jones Adviser Assistance
HOW TO YBK
Consider a supplement to round out coverage
 
Adding supplements to your book can take the heat off your staff or open up new avenues for coverage. Brainstorm ways your supplement could turn into a fundraising opportunity. Consider offering an exclusive sponsorship to a local business or selling ads.
 
TWO WAYS TO USE SUPPLEMENTS
 
> Spring supplements: These are extra stand-alone sections of your book that you create and have printed at our plant. They have a shorter turnaround time because they aren’t bound with your yearbook, so they allow you to include things that are beyond your final deadline — like spring sports, prom and graduation. You can choose to sell these separately or include them in the overall price.
 
> Senior supplements: Here’s another idea that is popular with summer/fall delivery books. Create a 16-page supplement specifically for seniors. This is a great place for senior quotes and superlatives, for beach week pics and the selfies that capture the best friendships. Highlight all of those end-of-year activities that bond the senior class. It might be a great fundraiser for your school or something that could be included in senior class dues in the future. You could sell ad space for fun and allow friends or clubs to put a photo in. Just a thought!
 
 
SALES SPOTLIGHT
 
Buyers vs. non-buyers: As you’re running your year-end sales, it’s good to let the buyers know that they’re getting a book — and flush out the students who just think they bought a book. Many schools post lists on bulletin boards. The reporting features in eBusiness are perfect for this task. Just run a distribution report.
 
NEW HERE?
 
Running your index helps catch spelling mistakes. Wait, what? You might think we’re crazy for telling you to run your index before the book is done, but just consider it a test run for the real thing — and use it as a way to check name discrepancies. You’ll be surprised when you find Kaitlyn/Caitlyn/Katelin Smith spelled five different ways. Get idle staffers to help hunt down the incorrect names and change them if the pages aren’t yet final.
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
Herff Jones Curriculum
Purchase the 12-piece printed curriculum set here.
Herff Jones Sales Assist
Need help selling your book? Check out Sales Assist.
Herff Jones Task Manager
Stay ahead of the work with Task Manager.
Herff Jones Task Manager
Save time with Online Ad Creation.
 
DID YOU KNOW? The same documents available on LearnYBK.com are also available on Google Drive. The answer keys are there as well.
 
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