• The coronavirus closures messed a lot of things up, and your last-minute sales may be included. There’s a really good chance that some students and parents really regret not getting one. If you’ve shifted to a later delivery, you can probably still sell your extras.

• You may want to consider raising money to provide some students with a free yearbook. There are several ways to do this, such as setting up a GoFundMe page or setting up a free book in eBusiness and accepting donations through the Yearbook Order Center. Maybe the PTA/PTO or a booster club would like to get involved. This can be a sticky subject, though, so make sure to seek input from colleagues on how this should work.

• Think of all of the groups in your community that would benefit from having a yearbook on display – real estate offices, the chamber of commerce, visitor/tourism centers, recruiting offices in corporations large and small. Assign each staffer two or three places to call. Here's a script.

• Use social media to your advantage. Get the word out to grandmas, aunts and uncles. Consider using very concrete information — “We have 15 books left, and no more will be available.” When you successfully sell every book, make sure to promote your sell-out. You may see a bump in your next book’s sales as a result.

• Run a list of non-buying seniors (or eighth graders) and reach out to those people with a personal email. Something like this: Some years, it’s still possible to buy a yearbook after we begin distribution, but we’ve sold out. Luckily, for you, the plant sent us [#] production overruns and we’re offering them to the parents of seniors first.