Every member of your staff can contribute to the cause by learning this foundational skill. If your students can remember ABCDQ, they’ll be caption pros in no time.
Perfect positioning sells books: Pricing is so important. If you’re not sure how it’s done, check out pages 12–13 of Selling your Book.
Here’s the gist:
• Many schools set three prices.
• Your highest price sets the value for your book. That’s the “regular price.”
• Lower prices are discounts or sales.
• Keep your messaging positive. Focus on the discount, not the price going up later.
• Set it all up in eBusiness and Yearbook Order Center. Price changes are automatic and parents pay online. That means less work for you.
NEW HERE?
Check this off your list: We just made all of the PDFs on our How to Yearbook curriculum site and the Google Drive equivalent into fillable forms. Also, if you’re looking for answer keys, they’re on the Google Drive and an automatic download folder at herff.ly/answerkeys or click here.