Herff Jones Adviser Assistance
HOW TO YBK
Help with headlines
 
Some early-year lessons bear repeating if your staff is struggling, and headline-writing always seems to be a lost art when deadlines are looming. They seem so easy, but writing good headlines is a skill that many staffers struggle to master.
 
You don’t want them to be too cheesy or cliché. (How many years in a row have you used “Just keep swimming” for the swim team?) You should generally avoid song and movie titles, but they have to be relatable and puns are appreciated. Here’s a written resource to help with headline-writing and a quick video, just in case your staff is stuck in a rut (and they still have unsubmitted pages.)
 
Happy headlining!
 
CHECK OUT THESE THREE THINGS, TOO
 
The People and Index section of the curriculum has some (probably forgotten) gems for you to refer to as you wrap up the reference section of your book. Take a look:
 
• What’s a colophon again? (It sounds like marathon.) Here’s how to write one.
 
• It’s an odd year, and you might not have traditional clubs or sports group pics, but if you do, here’s a guide.
 
• There are more tips and guidance in our curriculum section dedicated to your reference section. Check it out.
 
 
SALES SPOTLIGHT
Send and Sell can be used for lots of things — ad sales, book sales, deadline reminders for submitting photos and senior quotes — but you have to have email addresses in order to send emails.
 
If you’re struggling in this area, consider ways to gather email addresses and permission to use them. Could you distribute a Google Form through senior English classes? Could you put a link on social media asking if people want a reminder of the book sales deadline? One thing’s for sure: You have to be creative sometimes.
 
And this year, especially, you have to actually pester people to get their attention. It’s a different year, for sure.
 
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
Herff Jones Curriculum
Purchase the 12-piece printed curriculum set here.
Herff Jones Sales Assist
Need help selling your book? Check out Sales Assist.
Herff Jones Task Manager
Stay ahead of the work with Task Manager.
Herff Jones Task Manager
Save time with Online Ad Creation.
 
DID YOU KNOW? The same documents available on LearnYBK.com are also available on Google Drive. The answer keys are there as well.
 
Herff Jones
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