When you get your yearbooks, there’s a chance you will have extra books from the plant, or you may still have books from your original order to sell. If you sell through Herff Jones, the Yearbook Order Center allows your sales to be open two weeks after your ship date.
A FEW THINGS TO KEEP IN MIND:
• Promote those copies: Have you tried Send and Sell? If you’re an eDesign school, you can use our built-in email marketing tool to communicate with a mailing list of people. Check it out.
• Final call: Do a last-chance shout-out on social media with countdowns or other graphics. We have great ones from our Sellout Challenge that you can download and use.
• Pay attention: It’s costly to reprint your book if you oversell your ordered copies. Keep a close eye on your online sales and be sure to include any in-school sales and reserved copies into that number.
THIS IS GREAT!
Once your books arrive, use social media to promote the beauty of your yearbook. The staff at Dr. Michael M. Krop High School in North Miami Beach, Florida, showcased their fun glow-in-the-dark cover while promoting their YBK Day. Check out their post here. Thanks for sharing!