After crushing last year’s sales goals, we can never get complacent and think that people will remember to order a yearbook. As you know, the years tend to blend together. We have to remind the parents in every way possible. At my school, we can advertise until we are blue in the face to the students, but the students are not the one buying the books — it’s the parents.
While we can have booths at home football games and Open House, we have found that our strongest marketing happens when we send a simple email reminder home to parents, as close to the deadline as possible, reminding them of the upcoming price increase. We are short, sweet and to the point.
Just as school was starting, for example, we sent this message: Want to save over $17 and receive free personalization? Buy a 2017 yearbook today at YearbookOrderCenter.com. (code: XXXX) The price increases after August 31.
And of course, we think ahead. The next message has already been determined and reads: Want to remember the incredible week of Homecoming? While our first yearbook offer has ended, you can still purchase a 2017 yearbook for $65 on YearbookOrderCenter.com.
In a world where parents are bombarded by emails, texts, tweets, Facebook, etc., it’s imperative to keep our message short and simple. No one wants to read a long rambling email, nor do they have time.
Yes, we use social media to advertise, but our biggest bang for our buck is in a simple email. Try it. Be proactive with your sales. You work too hard all year not to have strong sales.
Parkway West High School Ballwin, MO
Mother to Sydney and Zoe, wife of Michael and teacher to many publications students. Passionate about empowering students to be their personal best. Always striving to be better than I was yesterday.