HOW TO YBK: LESSON PLAN

They might seem simple, but taking a good close-up head-and-shoulders photo is not as easy as it looks. Start with this helpful guide and follow with lots of practice.

Great headshots are the backbone of modular design. You absolutely need stellar dominant photos, but look at how few people are covered in those main photos. You can add five to 10 more people to every spread with headshots. If your staffers are asking questions for mods or alternative copy, they can take headshots at the same time.

SALES SPOTLIGHT

Perfect positioning sells books: Pricing is so important. If you’re not sure how it’s done, check out pages 12–13 of Selling your Book. Here’s the gist:

• Many schools set three prices.
• Your highest price sets the value for your book. That’s the “regular price.”
• Lower prices are discounts or sales.
• Keep your messaging positive. Focus on the discount, not the price going up later.

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