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Herff Jones Adviser Assistance
HOW TO YBK: LESSON PLAN
Recruitment is for real
 
If you missed it, we released a whole suite of tools to help you recruit your next crop of eager yearbookers. Check it out. There are things to print and order online, presentations and social media badges.
 
As students choose their classes for next year, it’s important to promote yearbook and journalism classes in a variety of ways. Here are some ideas:
 
RECRUITING 101
  1. Consider involving your entire staff by asking them to thoughtfully consider and refer students to yearbook. Remind them to think of peers who work well with others, understand deadlines and even those who might just need a reason to get involved. Have them write a paragraph for each student they’d like to refer and reward their efforts with a grade or extra credit.
  2. Show the skills presentation to your class. Have them record testimonial messages to explain why yearbook is important to them. Make sure they highlight the skills they’ve gained. Share on social media or on school announcements.
  3. Plan an informational meeting for students. Order or print posters and hang them where they will be seen. Add details about where and when.
  4. Consider sending invites to an information session and accepting RSVPs, so you can have snacks or provide lunch.
  5. If you're really struggling to build your program, consider joining an organization, like the Journalism Education Association or your state scholastic journalism organization. Often, other journalism teachers in your state can provide the best, most specific support to help you solve problems and deal with hurdles.
 
SALES SPOTLIGHT
 
You’re probably already planning for spring and summer conferences and workshops. Do you have the ability to help cover student costs? Are your HJ deposits up to date? Are your book sales on point? It may be time to take a look and fill out this handy-dandy budget worksheet.
 
NEW HERE?
 
In addition to all of this talk of recruitment, let’s not forget that your best assets for next year are often the students you have already been working with. Make sure to take time to decide who your editor(s) will be next year. Need help? Check out the resources under Teams and Leaders, including this self-evaluation for future leaders.
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
Herff Jones Curriculum
Purchase the 12-piece printed curriculum set here.
Herff Jones Sales Assist
Need help selling your book? Check out Sales Assist.
Herff Jones Task Manager
Stay ahead of the work with Task Manager.
Herff Jones Task Manager
Save time with Online Ad Creation.
 
DID YOU KNOW? The same documents available on LearnYBK.com are also available on Google Drive. The answer keys are there as well.
 
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