Herff Jones Adviser Assistance
 
HOW TO YBK
Coverage challenge: Include every student (at least twice)
 
Imagine attending a school for 180 days and not finding yourself on a single coverage page of your school’s book.
 
Imagine parents not seeing their child’s involvement or presence at all. If your yearbook goal is to give every student the coverage they deserve, then that takes some serious effort.
 
Check out this game plan below and the curriculum resources online at LearnYBK.com.
 
STEP ONE
Assess the situation: Grab last year’s index and a full student body list (or your coverage report from last year). Determine which students were not covered in last year’s book.
STEP TWO
Be proactive: Get club and team rosters for this year (as they become available). Print out a full student list, hang it on the wall and highlight those students because they’ll already have their two instances of coverage if you do a complete reference section. Think about capping their coverage at three.
STEP THREE
Uncover the uncovered: Work to cover the students that will not likely be covered elsewhere and mark students off as they make it onto a spread. Some advisers create grab-bags of names so staffers can randomly choose students for coverage like opinions and talking heads.
STEP FOUR
Get creative: Use a variety of coverage methods — talking head mods, photos and quotes in the folio, all-book coverage devices — to help check off as many people as you can. Here’s an awesome resource for reference.
STEP FIVE
Stop the madness: Lay down the law as yearbookers try to cover only their best friends. Make a list of over-covered students and check if there are substitutions that can be made before pages are final.
STEP SIX
Celebrate success: When you achieve awesome levels of coverage celebrate with your staff. Remind them of how important their work is to building and supporting the school as a community and as a family. Go team go!
 
QUICK LINKS
 
• Need help coming up with interview questions. Check out this great resource. It equips your reporters to ask questions on sports, even if they don’t know the rules of the game.
• Check out this set of videos to help with your coverage game.
 
 
Need to rewind? All of our Adviser Assistance emails are available on their own page.
 
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