YBK Day [YOUR] WAY

Your year may be different,
but we have what you need to make it special

All over the U.S. and Canada, yearbook staffs are reimagining their distribution days. Staffers and advisers are also sharing their themes and dedications with their schools and getting students excited to receive their yearbooks. It’s easy to create your own yearbook reveal using Herff Jones technology you already have and platforms you are probably familiar with. Check out our how-to guide.

After your reveal, you can host a virtual signing party and invite the whole school to participate.

Here are some options and ideas:

Drive-thru distribution

Parents/students pick up books in a drive-thru format following social distancing guidelines once stay-at-home orders are lifted.

Summer YBK Day (Yearbookfest)

Once students are allowed to be together again, host a block party or open house. Make it a party they’ll remember for years to come.

Distribution day
with a twist

A traditional distribution day with a time-warp. If your spring delivery has been moved to fall, you can still make it fun for everyone.

Combo-event distribution

Yearbook distribution can be combined with graduation or some other event for a festive experience.

Want to start your own virtual yearbook signing party?
Check out Kudoboard

PLAN YOUR EVENT:

Regardless of the type of distribution you choose, here are some great planning resources.

Be ready for books: Make sure you have everything ready when the delivery driver arrives at your school.

YBK Day to-do: Use this handy planning overview sheet to get you started.

Traditional event styles: Here’s a place to start if you’re distributing while school is in session.

Drive-thru event: Here are some drive-thru distribution success stories to inspire you.

Eight-week countdown: We’ve provided another helpful list for traditional YBK Days.

PLAN YOUR EVENT:

Regardless of the type of distribution you choose, here are some great planning resources.

Be ready for books: Make sure you have everything ready when the delivery driver arrives at your school.

YBK Day to-do: Use this planning overview sheet to get you started.

Traditional event styles: Here’s a place to start if you’re distributing while school is in session.

Drive-thru event: Here are some drive-thru distribution success stories to inspire you.

Eight-week countdown: We’ve provided another helpful list for traditional YBK Days.

SEEING IS BELIEVING:

YBK Day takes so many different formats.
Click here to watch how other schools have captured or promoted their big events.

Check out this blog post from an adviser who really takes advantage of her staff’s talents to prepare for YBK Day.

Get inspired by these promo gifs and videos.

BUILD THE EXCITEMENT:

Spend a little extra time getting the word out.

Make sure teachers and students all have the information they need and are looking forward to your big event.

Download and post these social media badges to increase awareness and build excitement for the most anticipated YBK Day yet.

BUILD THE EXCITEMENT:

Spend a little extra time getting the word out.

Make sure teachers and students all have the information they need and are looking forward to your big event.

Download and post these social media badges to increase awareness and build excitement for the most anticipated YBK Day yet.

SELL ALL OF THE BOOKS:

YBK Day is the day to make sure you don’t have leftover books. Especially this year, parents and students will want to have a keepsake of the year before the coronavirus changed everything. Here are some sales resources specific to 2020.

Have you tried Send and Sell? If you’re an eDesign school, you can use our built-in email marketing tool to communicate with a mailing list of people. Check it out.

If your school has trouble getting students to pick up their books, here are some ideas from a college adviser.

Take a look at the Selling Your Book section of our curriculum for more insight.

Here are some blog posts with ideas for sales:
Three Last-Minute Sales Techniques
Book Sales Efforts Way Beyond Posters