Intro
Opening + KEYNOTE: Nobody Can Do It Like We Do It
Essentials
Yes. We make a yearbook. But the world of the yearbook staff and its place in your school community is so much more than just the final product.
– Carrie Faust
Let’s Get This Party Started
Essentials
So much to learn about yearbook, and we’ll start with the various functions a yearbook serves and the many decisions you’ll make as a staff.
– Makena Busch, Carrie Faust, Debra Klevens, Sergio Yanes
Nobody Can Do It Like You Do It (Tips for Success)
Essentials
The book you’re preparing to make will be treasured by many for decades to come, making the 2023-24 school year come back to life time and time again. These tips will help you use the information from this workshop throughout the summer and when school begins in the fall.
– Carrie Faust, Debra Klevens, Sergio Yanes, Makena Combs & Jaylan Staten
The Devil is in the Details
Essentials
Explore the small details that easily help staffs at any level to elevate their books, from photography tips to design choices and headline selection.
– Patrick Sicher
Ready to Raise the Bar?
Essentials
Explore the guidelines yearbook competition judges use and learn what you can/should do to move your yearbook to the next level.
– Sergio Yanes
This Is Why We Yearbook, 1 of 2
Essentials
A great way to introduce staffers to the power of yearbook and begin conversations about personal and staff “Whys.”
– Carrie Faust
This Is Why We Yearbook, 2 of 2
Essentials
Another powerful option to introduce staffers to the power of yearbook and begin conversations about personal and staff “Whys.”
– Mike Simons
Yearbook And the Law
Next-Level
Learn about legal rights and responsibilities of student journalists and some of the common questions and pitfalls.
7/8/21 – Nancy Smith
THEME
Theme: Here’s How We Do It
Essentials
If you’re new to yearbook or new to making decisions about theme, don’t miss this Theme 101 session. You’ll get up to speed quickly and start dropping terms like “interrupters” and “mod” and “ACD” like a seasoned yerd.
– Carrie Faust
Theme Introduction
Essentials
Learn about the roles different theme elements play in a yearbook and some theme types.
7/7/21 – Katy Hoffstatter, Anne Martin
You Can Take Your Verbal Beyond Cliché
Next-Level
If you don’t have a theme yet, you need to hear this. The words you land on for your cover will be the basis of every decision you make in your book this year. Let’s go beyond the surface ideas and find the verbal that will illustrate the story you are trying to tell and give you the tools you need to tell the story of your entire community.
– Carrie Faust
The Voice of the Volume
Next-Level
Your theme copy establishes the voice of your book and the story you are going to tell, including specific details to tie the theme to your school and the year. Study great examples and learn some key methods will help you on your way to powerful theme copy.
– Sergio Yanes
No One Can Beat Our Theme Pages
Next-Level
You’ve got your verbal and you’ve got your basic design inspiration, so let’s take a look at some of the best books and explore how they made showstopping designs that bring the theme to life with on-message visuals.
– Carrie Faust
Let the Theme Drive the Bus
Next-Level
The fun’s just begun when you’ve chosen a theme, considered the vibe and selected your visual identifiers. Book organization and coverage/design/headlining strategies also help advance the best themes.
– Sergio Yanes
You Can and Should Do It Differently Each Year
Expert
The best part of planning and creating a yearbook is the chance to do it differently each year. Come see the wide range of themes and looks that Smoky Hill High School has had over the years, and the verbal and visual inspirations that got them there.
– Carrie Faust
Diving into the Deep End
Expert
Take a deep dive into all the creative and unique ways your staff can layer and weave the theme from the first page to the very last spread.
– Makena Busch
Finding Inspiration
Expert
Encouraging everyone on your staff to seek out visuals they like will create a collection of colors, fonts and type treatments you can use in many ways. Here are great ways to find inspiration.
7/7/21 – Katie Merritt and Sergio Yanes
Keep your Theme in the Driver Seat as you Plan Your Coverage and Design
Expert
Walk through the ways a theme can unfold and be the driving force behind how you tell the stories of the year.
7/7/21 – Nancy Smith
COVERAGE
Types of Coverage
Essentials
Keep things fresh and fun in your yearbook by changing up your coverage style next year! This session will provide an overview of traditional, chronological and umbrella coverage and will walk you through how to determine which is best for your book!
– Katy Hoffstatter
Spread Planning
Essentials
The ladder tells you the main topic of your spread, but where do you go from there? Choosing a fresh angle, brainstorming supporting coverage and pre-thinking your sources can lead to amazing coverage and a book that tells new stories every year.
– Debra Klevens
Ladder Planning: Can’t Start a Story Without a Plan
Essentials
What is the best way to start planning your book? This class highlights using the desk ladder, wall ladder and additional tools to get started in the planning process of your book.
– Shelley Hunsucker
KEYNOTE: Pics or It Didn’t Happen
Essentials
Struggling to find a story? Can’t figure out what you should cover? You could be missing the crucial ingredient every journalist needs — a healthy dose of curiosity. Ignite your imagination and learn the tricks every good journalist uses to find, follow and report on interesting stories.
– Makena Busch
KEYNOTE: See Us, Hear Us
Essentials
The magic of intentional inclusion is finding the silent/hidden voices and making sure they are a compelling part of the year’s story.
– Sergio Yanes
Many Ways to Tell the Story
Essentials
The fact that the same spread topic is covered each year does not mean you should tell the “same old story“ time and time again. Creative staffs brainstorm new angles, different coverage strategies and more to tell the stories of the year.
7/13/22 – Ann Akers
Making Your Coverage Inclusive
Essentials
If you’re up for the challenge of telling new and different stories of as many people, groups and events as possible, you’ll find these tips helpful as you attempt to cover the whole school and the whole year.
7/13/22 – Erinn Harris
Mining Stories
Essentials
Find the “golden nuggets” that will delight your readers by actively digging for the compelling stories that lurk all around you.
7/14/22 – Michele Paolini
You Should Do It Chronologically
Next-Level
Using the calendar rather than traditional sections to organize content in the book presents lots of options and offers some definite planning and deadline-time benefits. Learn tips and tricks to make this option even easier. Creating/revising chronological ladder coverage encourages staff productivity and promotes plant deadline success. Not every yearbook is the same and nor should the ladders be!
– Carrie Faust
Targeting the Undercovered
Next-Level
Lots of staffs use eDesign’s coverage reports to make sure they are not OVERcovering anyone, but the same report provides a ready list of people staffers should seek out and cover. Layer in the previous year’s index and increase the power of targeted coverage.
– Debra Klevens
Making Sure You Tell the Whole Story
Next-Level
Whether you incorporate a beat system, a calendar/coverage editor or some other plan, being proactive in seeking stories of all groups and events will make your coverage richer and missing stories less common.
– Debra Klevens
Putting the YOU in Unique
Next-Level
Covering more than just the average story can be difficult. Sometimes putting people on the spot or asking the deeper questions results in a lot of resistance. Learn about some techniques we have found to cover even those students who “do nothing.”
– Lindsay Bundrick
Alphabet Soup
Next-Level
ACD? ABCD? ID? All three are yearbook lingo for the same strategic way to include hundreds of additional voices in your coverage. Your readers will LOVE this simple addition!
– Debra Klevens
Finding Coverage that Tells the Story of the Year
Next-Level
Stories won’t magically appear in your yearbook room. You have to go find them. Learn how to make sure you get the stories that best tell your story.
7/7/21 – Nancy Smith
A Different Book Every Year
Next-Level
FOMO rules! Not only will changing things every year encourage your staff to be more creative, it makes the process more interesting. And, it should convince the readers that they never want to miss out!
7/13/22 – Erinn Harris
Follow the Lead-er
Expert
Can’t find a topic to report on? You’re not alone. Hunt down the stories that’ll make your book a real page-turner. You’ll be surprised by the amazing coverage waiting to be discovered, even if you think your school is the most boring on the planet.
– Makena Busch
It’s All In The Details
Expert
Details can make or break your book. This class will show you everything to cover to make sure your book is complete and accurate.
7/8/21 – Nancy Smith
WRITING
All You Have to Do Is Have a Conversation
Essentials
If you’re stressed about interviewing and getting quotes, don’t be. An interview is just a planned conversation with a new friend about a moment that’s important to them. Easy.
– Carrie Faust
Show Me Your (AP) Style
Essentials
This isn’t “all those other English classes.” Forget MLA style as you learn to write like a journalist by embracing AP style.
– Debra Klevens
Oh Caption, My Caption!
Essentials
Just because it’s less writing than body copy doesn’t mean we can take it easy. Captions are a huge part of the story, so be sure to get the entire picture.
– Sergio Yanes
Write Less, Say More
Essentials
Learn how alternative copy formats can maximize brevity without sacrificing depth of content while also adding variety and interest to your yearbook.
– Sergio Yanes
Just Do It! (Write the Headlines.)
Essentials
Headlines are the easiest and most fun part of putting your yearbook together — if you know the secret to great ones. From puns to allusions to alliteration, we’ve got you covered.
– Carrie Faust
Worth 1,000 Words
Essentials
Learn the formulas that will help you master the lost art of caption writing
7/14/22 – Nicole Laughrey
Let the Story Tell the Story
Essentials
Say goodbye to boring “reports” and hello to compelling features full of quotes and interesting details.
7/14/22 – Erinn Harris
50 Ways to Tell a Story
Essentials
Mods. Sidebars. Alternative Story Forms. Whatever you call them, they are a great way to expand your publication’s coverage, play with design and explore unique forms of storytelling. If you’re stuck in a picture and quote rut, this session will give you some new ideas.
7/14/22 – Erinn Harris
Interviewing and Story Angles
Essentials
Figure out how to conduct an interview and focus in on a strong story angle.
7/8/21 – Dan Mueller
Talking to Strangers
Essentials
To get the story you have to get out of the classroom and talk to people — not just your friends. Get over your fears and learn how to get great stories from strangers.
7/8/21 – Jeff Kuchno, Ann Akers
Picking a Needle from a Haystack
Next-Level
If your staff struggles to find interesting students to profile, this session is the one for you! We’ll take a look at a variety of strategies designed to help you uncover interesting (and story-worthy!) students at your school.
– Makena Busch
Captions
Essentials
Help your photos maintain (or even grow) in value through the years by capturing the details that will help memories last forever.
7/8/21 – Danielle Corgan
Writing a Journalistic Story: Facts, Figures and Feelings
Next-Level
Learn to take the information you’ve gathered and craft a journalistic story.
7/8/21 – Nancy Smith
PHOTOGRAPHY
Photo Composition
Essentials
Everyone on yearbook is a photographer — and this session reveals the basic guidelines and techniques that make the entire staff capable of producing great photography.
– Debra Klevens
Photography Basics Anyone Can Use
Essentials
Raise the bar on photography with these guidelines, tips and tricks.
7/14/22 – Natalie White
Telling Stories with Photos
Next-Level
Five ways to take your pictures from generic to storytelling. View examples from some of the legends and walk away with easy steps to bring home to your own publication.
– Katy Hoffstatter
Photos That Will Make You Snap
Next-Level
What makes a great photo, great? Composition? Angles? Exposure? Think again. Every great photo starts and ends with a powerful range of emotions and a clear story waiting to be told. Let yourself go on a visual rollercoaster as we explore a variety of photography that will make you laugh, cry and tell a story at the same time.
– Makena Busch
Setting Up A Photo System
Expert
Talk with advisers about establishing a coverage plan for photography and learn ideas to organize the photos once they are off the camera!
7/7/21 – Debra Klevens
DESIGN
Dare to be Square: Square One
Essentials
Take your yearbook from a scrapbook to an “oh snap”-book with these easy-to-implement design basics. Square One will show you how a simple grid-based design changes the whole feel of your publication.
– Katy Hoffstatter
Design Principles for Yearbook
Essentials
Start the year with an all-hands-on-deck look at design to make sure there’s a universal understanding of terminology, guiding principles and the steps of creating a layout.
– Sergio Yanes
Cover Processes
Essentials
Warning: We WILL be judging books by their covers! Come see what things like lenticulars, lithos and laminations are, and what role they play in cover design. We will learn all about cover processes and options.
– Katy Hoffstatter
Finding Inspiration/Making It Your Own
Essentials
You’ll learn about some great sources design inspiration and see some trending looks, but, most importantly, understand the difference between re-executing a look and being inspired to create the perfect answer for your project.
7/13/22 – Erinn Harris
Modern Design Trends
Essentials
Be inspired by yearbook spread designs from across the country — and learn what makes them fresh.
7/7/21 – Dan Mueller
Color: Use It, Don’t Abuse It
Essentials
I love Skittles, but I shouldn’t taste the rainbow when I flip through your yearbook. Learn how to both create a cohesive color scheme that ties into your theme and carry it out throughout the book effectively.
7/13/22 – Katy Hoffstatter
Understanding Square One
Essentials
Go through the process of planning and creating a yearbook spread using this powerful Herff Jones tool.
7/13/22 – Katy Hoffstatter
Just My Type
Essentials
These five typographical tips will help elevate your design. We’ll talk font pairing, voice, accent fonts, hierarchy and visual relationship — and your type will shine!
7/13/22 – Meredith Bledsoe
Type Matters
Essentials
One of the key pieces that will pull together any yearbook is the use of type. It’s important to know the ins-and-outs of type that works together and gain a better understanding of how fonts communicate messages to readers long before they ever read a single word of your yearbook!
7/13/22 – Nicole Laughrey
You Can Learn from the Very Best
Next-Level
Herff Jones has some amazing yearbooks out there! Let’s look at them and see what tips and tricks we can use for our own books.
– Carrie Faust
Beyond Basic Design
Next-Level
Is your yearbook design lacking a little spice? Walk through this step-by-step process to amp up your spread design and make it anything but basic.
– Katy Hoffstatter
Using Color Wisely
Next-Level
Beyond color theory, strategy and applications make all the difference. Give your designs additional impact by making great decisions about the messages you want to communicate. We’ll look at how and why colorful accents can increase the visual appeal of your pages.
– Ann Akers
KEYNOTE: Mod Magic
Next-Level
Want to take your yearbook from traditional to a work of art your momma will want sitting out on her coffee table? We’ve got you covered. Using modular design, you can make any content interesting.
– Debra Klevens
Elevating Design with Type
Next-Level
Effective, high-impact headline design is just as important as crafting those phrases to attract attention and guide readers to the copy. See how contrast and consistency in an array of patterns help staffs create an identity for a book or section without becoming redundant.
– Ann Akers
How to Wow Visually
Next-Level
Learn about key factors in yearbook design that WOW readers.
7/7/21 – Katy Hoffstatter
Beyond the Words
Next-Level
Effective, high-impact headline design is just as important as crafting those phrases to attract attention and guide readers to the copy. See how contrast and consistency in an array of patterns help staffs create an identity for a book or section without becoming redundant.
7/13/22 – Rebecca McGrath
Trending & Timeless
Next-Level
In some ways, yearbook design is not all that different than fashion or interior design. Great books can create a lasting visual timestamp of the year, anchoring the volume in a very specific timeframe. Or, they can designed to stand the test of time. Looking at both trending techniques and classic principles will help you design with intention.
7/13/22 – Kyle Lewis & Ann Akers
White Space is Your Friend
Expert
Learn more about using white space to direct your readers around the spread and help them understand how to consume the content you’ve provided. Raise the bar on your designs with your consistent — and planned — use of this powerful design tool.
– Sergio Yanes
Picture Perfect by Design
Expert
Make your design process easier by letting the content you already have drive the design you lay down. Starting with photography, we’ll look at several types of content your staff can use to guide the design process and make your pages go from messy to magical.
– Makena Busch
Making Every Pica Count
Expert
White space. Margins. Internal rails. Character styles. If this all sounds foreign to you, we can help! Learn how to dial up the details in your book and establish scale and consistency in every type and photo package on every spread.
– Makena Busch
#fyp #trending
Expert
Need help finding the freshest design trends for your 2024 book? Take a look at 10 trends popular with professionals as we learn not only what is ‘in’ but where you can find inspiration that will help you make your book look better than ever.
– Makena Busch
Look to the Pros for Trends in Design
Expert
We are surrounded by professional design. See examples that can inspire your theme work and other parts of your book!
7/7/21 – Nancy Smith
White Space Is Your Friend
Expert
Learn more about using white space to help direct your readers around the spread and help them understand how you want them to consume the content you’ve provided. Raise the bar on your designs with your consistent — and planned — use of this powerful design tool.
7/7/21 – Sergio Yanes
The Power of Hierarchy
Expert
Create spreads that make sense to readers without them even knowing why. It’s about scale and level of importance, and it will transform your book.
7/7/21 – Robin Christopher
eDesign
eDesign: Library
Essentials
Take a deep dive into the library and learn how to organize your candids, templates, mods and art. Plus, you’ll see how to access Canva straight from the library.
– Susan Happel
eDesign: Tour of eDesign & myhjyearbook
Essentials
Don’t feel lost when you log into eDesign or myhjyearbook. This quick tour of the powerful resources both sites offer will provide a strong foundation for new users and those who need a refresher.
– Susan Happel
Canva Wow
Essentials
Our exclusive relationship with Canva makes adding cool graphic effects to your pages as easy as imagining the possibilities!
7/14/22 – Natalie White
Canva: It’s the Design for Me
Essentials
Elevating your yearbook design doesn’t have to be rocket science. Get #IB what others are doing to make their book stand out. We will break it down so you have the tools you need to make your spreads go viral.
7/13/22 – Katy Hoffstatter
eDesign: Book Design Tools
Next-Level
It’s time to talk page design. Learn how to use all of the tools and menu options, and review the many keyboard shortcuts.
– Susan Happel
eDesign: Catalog and Using the Library in Book Design
Next-Level
Accessing the templates in the catalog and using the library right from page design will help you maximize your time. See how to use the library to its fullest capacity while designing spreads.
– Susan Happel
eDesign: Top 5 Tools for Photo Editing in Canva
Next-Level
Learn how to maximize the power of Canva while using eDesign. You’ll see how to cut out photo backgrounds, apply filters, color correct photos and more.
– Susan Happel
Yes We Can-va!
Next-Level
Can we take our yearbook designs to the next level? Yes, we can! Can we edit our photos for added visual impact? Yes we can! Can we create eye-catching infographics? Yes we can! Come see how Canva+eDesign has changed the yearbook game.
– Katy Hoffstatter
eDesign: Tips & Tricks
Expert
But wait, there’s more! These tips and tricks for eDesign will make your life easier and save you time. It’s more powerful than you know.
– Susan Happel
eDesign: Backgrounds, Graphics, Charts, Infographics in Canva
Expert
Dive into making cool headlines and graphics in Canva while working in eDesign and see how to make powerful survey graphs and infographics with Canva.
– Susan Happel
SALES + MARKETING
Maximize the Use of Online Ad Creation & eShare
Essentials
Are you looking for ways to maximize your yearbook revenue and save time? If so, then you need to learn how to use Herff Jones’ Online Ad Creation. This powerful tool allows you to create and sell yearbook ads quickly and easily. You will also learn best practices for using eShare, Herff Jones’ photo-sharing site, which allows students, parents and staff to upload and share photos from school events. eShare is a great way to capture memories and share them with the entire school community.
– Vicky Aguirre
Six Ways to Make Book Sales Fly
Essentials
Make book sales a priority with the sales campaigns and tips.
7/13/22 – Natalie White
Social Media Best Practices
Essentials
Learn why your staff should use social media to crowdsource ideas and content, sell books and keep yearbook front and center in the school — and how to drive engagement with tips and tricks for success.
7/14/22 – Sondra Vernengo Robison
Understanding and Reaching Your Buyers
Essentials
If you don’t already have staffers dedicated to selling the yearbook (and ads), consider recruiting some additions to the roster.
7/14/22 – Katelan Barron
Using Social Media as a Tool
Next-Level
Social media can be used as a tool for selling books, gaining coverage and creating excitement. Learn about photos and posting, as well as how to gather a following.
– Makena Combs
Level Up Your Ad Game
Next-Level
Power up your ad sales by providing incentives for each staffer. More ads = more FUN!
– Morgan Miltner
Use Your Influence
Next-Level
Grow your following like the successful influencers do — with regular on-brand messaging, the chance to engage and both consistency and surprises. TikTok and Reels rule here. Like yearbook, social is a creative endeavor that’s part art and part science.
7/14/22 – Sondra Vernengo Robison
Building Your Brand Through Social Media
Next-Level
Learn about extending your publication’s coverage, developing a recognizable brand and putting out high quality content on your platforms of choice.
7/8/21 – Jen Ortman
How to Insta-Jam
Expert
Is your publication ready to cross over into the realm of Instagram? Find out how to set up, brand, operate and grow your Instagram following without spoiling the content from your book! Take a peek into the inner workings of a growing yearbook Instagram account with a behind-the-scenes look into content and marketing as well as creative ways to keep your audience engaged and coming back for more!
– Makena Busch
Advisers + Editors
Advisers: Resource Refresher
Essentials
From the kit, Portfolio and curriculum to yearbookdiscoveries.com, you have access to everything you could need to plan, teach, create and market your yearbook. This refresher will help you find and use those tools and resources. We’re here to help you help your students!
– Betsy Brittingham
Portraits: Don’t Leave Anyone Out!
Essentials
Learn how to flow, check for unused portraits and run a missing portraits report. Plus, how to flow in quotes, titles and more. You will learn tips on fitting the portraits and providing additional content to create people pages with flair.
– Teenie Reddeck
Distribution Done Right
Essentials
Do you dread distribution? Come to this session to learn from a veteran adviser how to make life easier during distribution, increase efficiency and learn organizational tips to help not only distribution but your bookkeeping.
– Courtney Nickel
Speed Topics
Essentials
A series of four-minute speed sessions with details about small, but important, aspects of yearbook: Club Photo Day, Inclusion, Sales and Headshots.
7/7/21 – YBK-STL faculty
No One Understands Yearbook Law Like We Do
Best Practices
Every yearbook staffer should understand their rights and responsibilities when it comes to FERPA, LBGTQ+ issues, liability and how to protect themselves. In this session, we will cover the essentials and also have time for Q & A.
– Carrie Faust
eDesign Tips for Advisers & Editors
Best Practices
“Are you an editor or adviser who wants to learn the ins and outs of setting up your book, organizing your ladder and library, monitoring reports, and checking for preflight errors? If so, then this class is for you. In this class, you will learn how to: 1. Set up your book in a way that is efficient and easy to manage 2. Organize your ladder and library so that you can easily find the information you need 3. Monitor reports to track the progress of your book and coverage gaps 4. Check for preflight errors to ensure that your book is ready to go to press”
– Vicky Aguirre
EICS: This Is How You DO IT
Best Practices
Leadership is not just a title, it’s a responsibility. Here’s how you can be a positive influence in the culture of your classroom and on the people of your publication.
– Carrie Faust
Essentially Correct
Best Practices
While many aspects of yearbooking are creative and offer endless options for innovation, these guidelines ensure the best possible reader experience and allow you to tick off some boxes when it come to contests and competition. These checklists and formulas make your book easy to use and may be even more important for readers in years to come.
– Ann Akers
10 Hacks to Yearbook Smarter, Not Harder
Best Practices
Learn about tried & true processes for organizing the chaos so your staff can maximize productivity and create a quality publication. Topics covered include deadline organization, theme prep, staff collaboration, grading, and more.
7/14/22 – Jen Ortman
Habits of Highly Effective Editors
Best Practices
Aspiring staffers often observe their own editors, hoping to follow in their footsteps in years to come. Learn about key traits that set all kinds of leaders apart and begin working right now to become a respected editor remembered for all the right reasons.
7/14/22 – Joseph Maffey
Production Planning
Best Practices
Get tips and strategies for how to plan out your year to balance coverage, workload and deadlines.
7/8/21 – Nancy Smith
Advisers: How to Teach Design
Best Practices
Design is not easy. Learn how to walk your students through these important steps in creating layouts that work for yearbook.
7/7/21 – Nancy Smith
Deadline Planning
Best Practices
Think ahead, gather school and event calendars, plot out the year and set your own deadlines that will beat your plant deadlines. Make your year stress free.
7/7/21 – Teenie Reddeck
Give Peace a Chance
Staff Culture
Are you scared of conflict? Unsure of what to say in difficult situations? Is stress creating tension in your classroom? This course will explore the unique, and sometimes unfortunate, conflicts yearbook students and advisers encounter over the course of the year. We’ll examine and discuss common conflicts between staff members, advisers, outside teachers and administration while providing solutions and strategies for dealing with conflict.
– Makena Busch
ADVISERS: That’ll Teach You
Staff Organization
If you love food, family and fun, you’re not alone! Learn all of the fun and creative ways you can build a strong culture in your program while secretly developing your staff’s skills at the same time. Whether it’s interviewing, photographing or building strong bonds, these games will serve to enhance your culture and strengthen the buy-in for each student on your staff.
– Makena Busch
Relationships Matter
Staff Organization
A shared purpose and strong culture will unify your staff, but there are other people on campus you need to work well with too.
– Debra Klevens
How to Build Your Team
Staff Organization
Hear more about best practices for working with your staff and helping them improve throughout the year.
7/8/21 – Nancy Smith
Deadline Planning
Staff Organization
Think ahead, gather school and event calendars, plot out the year and set your own deadlines to beat your plant deadlines. You can do this!
7/14/22 – Teenie Reddeck
Relationships Matter
Staff Organization
A shared purpose and strong culture will unify your staff, and there are other people on campus you need to work well with as well.
7/14/22 – Erinn Harris
The Fundamentals
Staff Organization
There’s no question that yearbook involves a lot of hard work, but the best programs also make sure that’s balanced with good times too.
7/14/22 – Erinn Harris
Staff Infection
Staff Organization
Create the kind of infectious team morale you want and need to last through the deadline season. Come and learn how to create an enthusiasm that spreads!
7/14/22 – Natalie White
Plan for Success & Celebrate It
Staff Organization
Successful yearbook leaders understand the delicate balance between rigor and flexibility/organization and celebration. Ensure staff success with planning, training and communication — and make sure your successes and hard work are recognized.
7/14/22 – Caroline Mattox
You Be the Judge
Next-Level
Guidelines that judges will follow in reviewing yearbooks for regional, state and national competitions are also helpful in maintaining usefulness and added value to your own publications over time. Prepare to think about the details that will give your publication that competitive edge with judges and with your readers.
7/14/22 – Ray Slye
ELEMENTARY
Book Build Out
Essentials
You don’t have to be a graphic artist to have an amazing yearbook!
7/14/22 – Natalie White
How to YBK
Essentials
With so many resources at your fingertips, here’s how to find them and how to use them. We’ll cover everything from the My HJ and yearbookdiscoveries.com to eDesign help and the kit.
7/14/22 – Caroline Mattox
Filling the Pages
Essentials
Nail down what to cover, how to cover it and how you don’t have to yearbook alone. Learn about what to include, planning out pages, how to ask for help and using eShare.
7/14/22 – Caroline Mattox
Money Talks
Essentials
It can be a good thing to be a sellout. Learn how to find online book sales information and how to promote to parents through various channels. Beginning with a quick eBiz overview, book sales support, social media, we’ll cover resources that work.
7/14/22 – Caroline Mattox
Building Your Book: Elementary Coverage
Essentials
Get a plan in place for what will go on each page of your book. Learn about different coverage options so you can plan all content for your book.
7/7/21 – Anne Martin
Getting Started As An Elementary Adviser
Essentials
Planning ahead is the key to success. Get your strategy set, from choosing a look to recruiting contributors.
7/7/21 – Anne Martin
Designing with HJ Templates in eDesign
Essentials
Walk through picking out styles and using pre-made layouts for your eDesign book.
7/7/21 – Katy Hoffstatter
