Turn the Page Workshop

THEME

 
Theme Introduction
Essentials

Learn about the roles different theme elements play in a yearbook and some theme types.

7/7/21 – Katy Hoffstatter, Anne Martin

 
THIS Is The Difference
Essentials

Don’t have a theme for your yearbook yet? No worries, help is here. Before you can really start on your next book, having some intentional discussions about your goals will start you in the right direction.

7/7/21 – Carrie Faust

 
Finding Inspiration
Expert

Encouraging everyone on your staff to seek out visuals they like will create a collection of colors, fonts and type treatments you can use in many ways. Here are great ways to find inspiration.

7/7/21 – Katie Merritt and Sergio Yanes

 
Keep your Theme in the Driver Seat as you Plan Your Coverage and Design
Expert

Walk through the ways a theme can unfold and be the driving force behind how you tell the stories of the year.

7/7/21 – Nancy Smith

 
Advanced Theme Development
Next-Level

See what makes a concept strong and take a deep dive into a few award-winning themes to understand what makes them such powerful unifiers.

7/7/21 – Carrie Faust, Mike Simons

COVERAGE

 
Designing Your Ladder
Essentials

Get a plan in place for what will go on each page of your book. Learn about different coverage options so you can plan your book.

7/7/21 – Carrie Faust

 
Finding Coverage that Tells the Story of the Year
Next-Level

Stories won’t magically appear in your yearbook room. You have to go find them. Learn how to make sure you get the stories that best tell your story.

7/7/21 – Nancy Smith

 
22 Coverage Tips for 2022
Expert

Discover new and creative ways to get unique stories and coverage in your book.

7/7/21 – Mike Simons

 
It’s All In The Details
Expert

Details can make or break your book. This class will show you everything to cover to make sure your book is complete and accurate.

7/8/21 – Nancy Smith

DESIGN

 
Keynote: A New Chapter in eDesign
Essentials

Join eDesign Product Manager Mark Childers for an exciting overview of the new eDesign and all the yearbook goodness it brings.

7/7/21 – Mark Childers

 
Modern Design Trends
Essentials

Be inspired by yearbook spread designs from across the country — and learn what makes them fresh.

7/7/21 – Dan Mueller

 
Designing with HJ Templates in eDesign
Essentials

Walk through picking out styles and using pre-made layouts for your eDesign book.

7/7/21 – Katy Hoffstatter

 
Design Basics
Essentials

Learn the vocabulary and understand the processes involved in designing an effective yearbook spread.

7/7/21 – Mike Simons

 
Color: Use It, Don’t Abuse It
Essentials

We love Skittles, but we shouldn’t taste the rainbow when we flip through your yearbook. Learn how to create a cohesive color scheme and carry it out throughout the book effectively.

7/7/21 – Katy Hoffstatter

 
eDesign: And Now the “How”
Essentials

eDesign Product Manager Mark Childers will cover the things you need to know to set up eDesign as well as tips for efficiency and organization through the year.

7/8/21 – Mark Childers

 
eDesign: Introduction and Tour
Essentials

Understand that basics of Herff Jones’ eDesign and how to create a spread.

7/8/21 – Katy Hoffstatter, Dan Mueller

 
Canva: It’s the Design for Me
Essentials

Get inspired by what others are doing to make their book stand out. We will break it down so you have the tips and tools you need to make your spreads go viral.

7/7/21 – Katy Hoffstatter

 
eDesign: Design a Layout
Essentials

Walk through creating a layout from scratch using eDesign, learning how to use Square One mods and how to adjust and clean up a layout to prepare it for production.

7/8/21 – Katy Hoffstatter, Dan Mueller

 
How to Wow Visually
Next-Level

Learn about key factors in yearbook design that WOW readers.

7/7/21 – Katy Hoffstatter

 
Making It Your Own
Next-Level

See how professional design inspires yearbook design and learn how to turn examples you like into designs that work for your book and your school.

7/7/21 – Mike Simons

 
Advanced Grid Design
Next-Level

Get the low-down on how to design a next-level yearbook spread and gain an understanding of modular design, internal spacing and hierarchy.

7/7/21 – Carrie Faust

 
Understanding Square One
Next-Level

Go through the process of planning and creating a yearbook spread using this powerful Herff Jones tool.

7/7/21 – Dan Mueller

 
eDesign Tips for Efficiency and Creativity
Next-Level

Learn how to use coverage and staff reporting, book setup and cool new page creation tools.

7/8/21 – Katy Hoffstatter, Dan Mueller

 
Typography In Design
Expert

Fonts can make or break your book. You’ll be able to distinguish the different types of fonts, learn theories about how many fonts should appear in your book and see how typography can drive your design.

7/7/21 – Carrie Faust

 
White Space Is Your Friend
Expert

Learn more about using white space to help direct your readers around the spread and help them understand how you want them to consume the content you’ve provided. Raise the bar on your designs with your consistent — and planned — use of this powerful design tool.

7/7/21 – Sergio Yanes

 
The Power of Hierarchy
Expert

Create spreads that make sense to readers without them even knowing why. It’s about scale and level of importance, and it will transform your book.

7/8/21 – Robin Christopher

 
Look to the Pros for Trends in Design
Expert

We are surrounded by professional design. See examples that can inspire your theme work and other parts of your book!

7/7/21 – Nancy Smith

 
InDesign: Tips and Tricks
Expert

Learn new ways to make InDesign work for you and make your job easier along with tricks to make your design pop.

7/7/21 – Mike Simons

PHOTOGRAPHY

 
Photo Composition
Essentials

Everyone on staff is a photographer and this session will make sure the entire staff knows the logistics and composition of great photography. Starts at 23:48 minute mark on the video.

7/7/21 – Katy Hoffstatter, Anne Martin, Dan Mueller, Jonah Fisher, Mike Simons

 
Setting Up A Photo System
Expert

Talk with advisers about establishing a coverage plan for photography and learn ideas to organize the photos once they are off the camera!

7/7/21 – Deba Klevens

 
Photoshop: Tips and Tricks
Expert

Learn some cool tricks and tools for using Photoshop to enhance your yearbook.

7/8/21 – Mike Simons

WRITING

 
Interviewing and Story Angles
Essentials

Figure out how to conduct an interview and focus in on a strong story angle.

7/8/21 – Dan Mueller

 
Captions
Essentials

Help your photos maintain (or even grow) in value through the years by capturing the details that will help memories last forever.

7/8/21 – Danielle Corgan

 
Talking to Strangers
Essentials

To get the story you have to get out of the classroom and talk to people — not just your friends. Get over your fears and learn how to get great stories from strangers.

7/8/21 – Jeff Kuchno, Ann Akers

 
Headline Hits
Next-Level

Create headlines that grab the readers’ attention and quickly tell what the spread is about.

7/8/21 – Mike Simons

 
Writing a Journalistic Story: Facts, Figures and Feelings
Next-Level

Learn to take the information you’ve gathered and craft a journalistic story.

7/8/21 – Nancy Smith

 
Writing Theme Copy
Next-Level

Create a voice for your book and learn the logistics of writing opening and theme copy.

7/8/21 – Carrie Faust

 
Copy Editing and AP Style
Expert

Learn about common style mistakes and best practices for editing copy in your yearbook.

7/8/21 – Carrie Faust

MISCELLANEOUS

 
Speed Topics
Essentials

A series of four-minute speed sessions with details about small, but important, aspects of yearbook: Club Photo Day, Inclusion, Sales and Headshots.

7/7/21 – YBK-STL faculty

 
How to Build Your Team
Essentials

Hear more about best practices for working with your staff and helping them improve throughout the year.

7/8/21 – Nancy Smith

 
Building Your Brand Through Social Media
Next-Level

Learn about extending your publication’s coverage, developing a recognizable brand and putting out high quality content on your platforms of choice.

7/8/21 – Jen Ortman

 
Yearbook And the Law
Next-Level

Learn about legal rights and responsibilities of student journalists and some of the common questions and pitfalls.

7/8/21 – Nancy Smith

 
Editorial Leadership
Expert

Learn how to lead and coach your staff to help create the best book possible. Relieve your adviser from day-to-day operations and make your book a student-led publication.

7/8/21 – Carrie Faust, Mike Simons

ELEMENTARY

 
Getting Started As An Elementary Adviser
Essentials

Planning ahead is the key to success. Get your strategy set, from choosing a look to recruiting contributors.

7/7/21 – Anne Martin

 
Building Your Book: Elementary Coverage
Essentials

Get a plan in place for what will go on each page of your book. Learn about different coverage options so you can plan all content for your book.

7/7/21 – Anne Martin

 
Designing with HJ Templates in eDesign
Essentials

Walk through picking out styles and using pre-made layouts for your eDesign book.

7/7/21 – Katy Hoffstatter

KEYNOTES

 
Keynote: Power In What You Do
Expert

Join Canva’s Head of Education for insight on the many ways the pandemic changed the educational process, the power of creativity and the importance of the work you do in yearbook.

7/7/21 – Jason Wilmot

 
Keynote: Storytelling and Copywriting with Canva
Expert

Join Canva Content Creator Emma Castle as she shares tips and tricks on writing eye-catching headlines, captions and mini-articles.

7/7/21 – Emma Castle, Katy Hoffstatter, Anne Martin

 
Keynote: Designing Your Story with Canva
Expert

Join Canva Senior Designer Eulah Araullo as she leads an interactive session around the art of storytelling through design — and watch Eulah flex her creative muscle on Canva in a live design demo.

7/7/21 – Eulah Araullo, Katy Hoffstatter, Anne Martin

Content for Advisers/Editors

 
Advisers: How to Teach Design
Essentials

Design is not easy. Learn how to walk your students through these important steps in creating layouts that work for yearbook.

7/7/21 – Nancy Smith

 
Deadline Planning
Essentials

Think ahead, gather school and event calendars, plot out the year and set your own deadlines that will beat your plant deadlines. Make your year stress free.

7/7/21 – Teenie Reddeck

 
Staff Infection
Essentials

Create the kind of infectious team morale you want and need to last through the deadline season. Come and learn how to create an enthusiasm that spreads!

7/8/21 – Natalie White

 
Production Planning
Essentials

Get tips and strategies for how to plan out your year to balance coverage, workload and deadlines.

7/8/21 – Nancy Smith

 
What the Judges Want
Essentials

Learn how yearbook competitions are judged — and what you need to do to move your yearbook to the next level.

7/8/21 – Ann Akers, Carrie Faust

 
Get Ready to Get Ready (Staff Prep)
Essentials

Walk through essential steps for getting your staff ready to tackle a new yearbook, especially in the the wake of COVID.

7/7/21 – Robin Christopher, Elizabeth Doebler

 
Adviser Roundtable Q&A
Next-Level

Best for: Advisers
This is not a LIVE roundtable where you can ask questions and interact; it’s a recording of an in-person meeting with veteran advisers and others at the live workshop in St. Louis. Tune in to hear the advice and ideas shared when others talked about some of the struggles or victories they have had in their programs.

7/7/21 – Mike Simons, Nancy Smith