Adviser Assistance Emails

All the content from the Adviser Assistance emails in one convenient location

01-teal

7/28/20

Words to Know Curriculum
Plant Tour Video
Welcome to Yearbook
Premium Content
Distribution Day Resources
Book Selling Tips

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02-teal

8/4/20

Talking Points for Advisers
Sample Course Overview & Syllabus
Ladders for Plan B
Sales Assist
Students Teach Class

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03-teal

8/11/20

Yearbook eLearning
Five Tips for SY21 Video
What’s in Your Kit Video
Content Creators

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04-teal

8/18/20

Pivot Project
Staff Roles
Admin Meeting
New Adviser Guidance
Role Play Activity
Mind the Gutter Podcast

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05-teal

8/25/20

Pivot Project
Content Creators
eShare
10 Tips for Cell Phone Photos
Sales Support
Social Media Resources
Monthly Checklists

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06-teal

9/1/20

Portfolio Submissions
New Adviser Resources
Chrono Coverage
Sales Support
Teambuilding

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07-teal

9/8/20

Portfolio Submissions
Importance of Yearbook Video
Spread the YBK Love
School Photo Ideas and Talking Points
Sales Support
eShare

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08-teal

9/15/20

Pivot Section
Pivot Project Live
National Yearbook Week
Social Media Graphics
Innovate Your Ladder
Online Ad Creation
Selling Resources
Covering Your School

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School Year 2020
Adviser Assistance Emails

01_Send

8/6/19

Theme & Coverage
Team-building
Event based sales

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02

8/14/19

Prep your salesforce
Workflow
Answer keys
Advice for new advisers

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03

8/20/19

Intro to eDesign & InDesign
Intro to eBusiness
Calendar & appointments
Sell books with business cards
Mind the Gutter Podcast

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04

8/27/19

Learn to speak yearbook
Plant video
Team-building
Top Five Takeaways
Event-based book sales
Survival for new advisers

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05

9/3/19

Theme packet
Coverage planning
Ladder & calendars
Coverage models
Yearbook Order Center
Sales Assist
Intro to theme videos

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06

9/10/19

Increase coverage with mugshots
Vocabulary
Ladders & Task Manager
Coverage angles
Sales positioning
Coverage quiz

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07

9/17/19

Tips for caption writing
Informal interviews
AP style quiz
Online Ad Creation
Online showcase for inspiration

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08

9/24/19

Photography teaching tools
Photo rubric
Photo cropping
Promotional videos
Weekly spread rotations

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09

10/1/19

Cover and spine essentials
Reference section tips
Club photo day
Staff routines
Sales at assemblies
Color Plus color correction

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10

10/8/19

A yearbook is a love letter
Advice from advisers
Advice from editors
Bulletin board ideas
Coverage reports

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11

10/15/19

Writing for yearbook: Part one
Interview request form
Informal interviews
Beat coverage
Selling personalizations

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12

10/22/19

Writing for yearbook: Part two
Interviewing activity
Contraband words
Writing transitions
Selling your book
Copy-editing marks

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10/29/19

Mad for mods design tips
Square One video
Webbing and planning sheets
Type resources
Send and Sell
Font styles planning

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14

11/5/19

Still mad for mods
40 alternative copy ideas
Layout and design
Coverage reports
Senior mailer
Selling your book

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15

11/12/19

Layout checklist
Design practice
Picture packages
Three reminders about color
Sales ideas
School spirit awards

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16

11/19/19

Storytelling for sports
Photography cards
Tips for sports coverage
Reference sections
Holiday card

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17

12/3/19

Recruiting resources
Recruiting PowerPoint
Recruitment social media badges
Staffer referrals
Staff job descriptions

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18

12/10/19

Portrait flow
Portrait showcase
People and Index section
Grading rubrics
Marketing videos
Holiday checklist

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19

1/7/20

Writing headlines
Spread checklist
Senior ads
Recruitment guide

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20

1/14/20

Story brainstorming mini-poster
Avoid fake news
Feature story activity
Active voice activity
eBusiness book orders
Name stamps/plates

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1/21/20

Recruitment tools
Yearbook skills presentation
Recruitment posters
Journalism Education Association
Budget worksheet
Leader self-evaluation

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1/28/20

Consider a supplement
Spring supplements
Senior supplements
Distribution reports
Run your index

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2/4/20

YBK Day resources
CSPA Spring Convention
JEA/NSPA Spring Convention

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2/11/20

YBK Day resources
Sales dashboard
Book sales ideas
Sales language tips

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2/18/20

Tips for covering spring sports
Sales ideas
Spread checklist

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26

2/25/20

People and Index curriculum
Reference section examples
Middle name trick
Colophon checklist
Sales ideas

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27

3/3/20

Team-building
Team-building activities
Swatches
Principles of composition
Sales incentives

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28

3/10/20

AP Style
In-house style guide
Spelling skills
Yearbook distribution
Early days

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29

3/13/20

COVID-19 preparation and coverage tips
World Yearbook
Tip-in coverage

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3/25/20

Yearbooking from home
COVID-19 coverage ideas
20 interview questions for each spring sport
Online learning lesson plans
Yearbook coloring book

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3/31/20

COVID-19 coverage ideas
COVID-19 ready-made content
20 interview questions for each spring sport
Online learning lesson plans
Yearbook coloring book

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32

4/7/20

Yearbook eLearning
COVID-19 coverage ideas
Ready-made COVID-19 content
Book sales resources
Yearbook coloring book

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33

4/14/20

#BoundToRemember
Distribution Day
Book sales resources
Ready-made COVID-19 content
Yearbook eLearning

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34

4/21/20

Yearbook eLearning
#BoundToRemember
Ready-made COVID-19 content
Distribution Day

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35

4/28/20

Folio magazine
Yearbook eLearning
#BoundToRemember
Ready-made COVID-19 content
Distribution Day

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36

5/5/20

Teacher Appreciation
Virtual thank-you notes
Writing thank yous
Virtually celebrating Teacher Appreciation Week
Folio magazine
#BoundToRemember

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37

5/12/20

KC Plant up and running
Yearbook coloring pages
Online learning
COVID-19 coverage
Distribution day

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38

5/19/20

All about overruns
Last minute sales
Sales script
Distribution day

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5/26/20

YBK Day [YOUR] Way
Folio magazine
Overruns
Yearbook eLearning
#BoundToRemember
Ready-made COVID content

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6/2/20

Video tutorials on:
Overruns
Dust jackets
Inserting supplements
and Name plates
Drive-thru distribution success stories

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6/23/20

Save the date:
adviser & staff eDesign training
Portfolio submissions
COVID-19 coverage
Overruns
MyHJYearbook.com
photo submissions

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42

7/7/20

2021 Theme Ideas
2021 Coverage Ideas
Yearbook eLearning
Online Curriculum
New adviser resources
Portfolio submissions
COVID-19 coverage
Overruns
MyHJYearbook.com
photo submissions

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43

7/14/20

eDesign webinars:
reserve your spot
Online Ad Creation
Premium Content
Covers and more
Downloadable kit materials
Portfolio submissions
Yearbook eLearning
COVID-19 coverage
Overruns

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44

7/21/20

eDesign webinars
Task Manager
Yearbook Order Center
eShare
Sales Assist
Portfolio submissions
Yearbook eLearning
COVID-19 coverage
Overruns

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