Your story is our story.

With a mission to inspire achievement for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique businesses: Herff Jones, BSN SPORTS and Varsity Spirit. Together, all three promote personal, school and community pride through customizable products that aim to recognize, motivate and educate.

Years of experience as a yearbook printing company have taught us that nothing captures the energy and excitement at your school like a yearbook filled with photographs and achievements. We support each step of the yearbook journey with an unmatched curriculum, technical support and local representatives who understand the challenges you face, the sacrifices you make and the desire you have to produce and purchase a quality product. From real-time to timeless, you can count on Herff Jones.


It feels like everyone at Herff Jones cares about my book as much as my staff does. That’s part of what makes Herff a special publisher to me and why I wouldn’t entertain going with anyone else.”

Debbie Glenn

adviser | Blue Valley West HS
Hear more of what she shares here.

“Herff Jones puts education and the experience that the kids have first every single time. They partner with me through materials that make our jobs easier and more effective. I couldn’t imagine working with another company.”

Carrie Faust

adviser | Smokey Hill HS
Hear more of what she shares here.

“No matter where you are on the spectrum —you’re a brand-new adviser or an English teacher that someone stuck with yearbook or it’s your passion— there’s something for everyone here that can help you.”

Kathy Habiger

adviser | Mill Valley HS
Hear more of what she shares here.