About Herff Jones Yearbooks Celebrate the moments


Height, shoe size and eye color are written in a child’s DNA, but personality is a nature versus nurture debate. It was 1920 in an old firehouse off Capitol Avenue in Indianapolis where Harry Herff and Randall Jones started an insignia company that would bear their names. Celebrating achievement was the company’s blueprint, and the corporation grew focusing on recognition, motivation and education. Today Herff Jones has joined with Varsity Spirit and BSN Sports under the larger umbrella of Varsity Brands.

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, all three promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools and colleges/ universities, as well as church organizations, professional and collegiate sports teams and corporations.  All are a part of the recognition, motivation and education that is rooted in our DNA and nurtured by our history. Our business has always been about people. That’s why we exist. It’s who we are.


There are two times when everyone wants to share a special moment; right after it happens and many years later. The yearbook division of Herff Jones specializes in filling the space between real time and timeless. It’s the space where achievement is celebrated. With programs like Stitch, we offer a safe social site — exclusive to your community — where instant recognition can motivate further actions. eShare provides a space where everyone can contribute yearbook photos, while eDesign, our award winning on-line page design program, allows schools to create books in which the history of one year is forever shared. We support it all with an unmatched curriculum, technical support and local representatives who understand the challenges you face, the sacrifices you make and the desire you have to produce a quality product. From real time to timeless, you can count on Herff Jones.



Mary Kay Downes

“As an adviser, you could choose to work with anyone who will print your book, but I’ve always chosen someone who’s my partner in publishing. I would call Herff Jones the “Ivy League publisher.” The yearbook education we receive surpasses all others. I make sure that everyone knows how amazing my students are, and we are quick to let parents and the school know how much Herff Jones contributes to our success.”

Mary Kay Downes
Chantilly (VA) HS, yearbook adviser

Justin Daigle

“I feel like I have yearbook people I can go to for anything I’d ever need. Our rep is our go-to man. Our customer service adviser is really good with details. We might think we can catch everything, but she has saved us more than once. My staff and I also feel comfortable checking in with other reps and advisers we have met at workshops and conventions. There are so many people who are really willing to help.”

Justin Daigle
Brighton (CO) HS, yearbook adviser
Blake Revelle

“I had no experience when I started, so I relied heavily on my staff, my rep and lots of Herff Jones resources. Through the years, we’ve maintained a smorgasbord approach. We have an evolving collection of educational materials in our room. After I read them, the editors add new information and creative inspirations to the mix. I want to teach every single staffer all the skills they’d ever need in yearbook before we allow them to play to their strengths.”

Blake Revelle
Olathe Northwest (KS) HS, yearbook adviser