IT’S WHO WE ARE
Height, shoe size and eye color are written in a child’s DNA, but personality is a nature versus nurture debate. It was 1920 in an old firehouse off Capitol Avenue in Indianapolis where Harry Herff and Randall Jones started an insignia company that would bear their names. Celebrating achievement was the company’s blueprint, and the corporation grew focusing on recognition, motivation and education. Today Herff Jones has joined with Varsity Spirit and BSN Sports under the larger umbrella of Varsity Brands.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, all three promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools and colleges/ universities, as well as church organizations, professional and collegiate sports teams and corporations. All are a part of the recognition, motivation and education that is rooted in our DNA and nurtured by our history. Our business has always been about people. That’s why we exist. It’s who we are.