With the Sales Assist promotional campaign, you’ll gain back valuable hours that would be spent selling your book.

Professionally designed emails scheduled to send on a predetermined timeline direct parents to order books online. Since eBusiness automatically records sales, you have up-to-date information anytime you want.

Give yourself the gift of time and let Herff Jones help make your yearbook sales easier than ever before.

Contact your sales representative for more information.

“It was nice to have the parents receive sales REMINDERS ON A REGULAR BASIS — and good that only non-buyers received them. I liked having our book sales and record keeping taken care of, but APPRECIATED THE FLEXIBILITY to send some reminders myself and add the on-campus sales in using eBusiness.”


“I’ve learned over the years, if someone is willing to help you, TAKE THE HELP. We’ve had NOTHING BUT GOOD LUCK WITH HERFF JONES so this was a NO-BRAINER.”

JIM GOVREAUYEARBOOK ADVISER at Newsome High School Hillsborough, FL

“Herff Jones offers us TWO OF THE MOST AMAZING PROGRAMS that when used together CAN’T HELP BUT BOOST OUR SALES. First, the Sales Assist email goes to parents from Herff Jones reminding them to order a yearbook. I then follow that up with an email using Send & Sell to ask parents to submit photos for the book. Even if they didn’t order the first time, when they submit photos they are MORE LIKELY TO WANT TO BUY A BOOK in case they are used in it.”

JENNI PARSONSYEARBOOK ADVISER at Greenfield Junior High School Gilbert, AZ

Selling your book can be so much easier.

This comprehensive, customized email campaign allows you to focus your efforts on creating a book your students will love while we handle the email marketing and record keeping.


  • Sales Assist is a comprehensive email marketing campaign we run for you.
  • Only parents who have not bought a yearbook receive reminders.
  • Choose your start date, and stop the campaign anytime.
  • Herff Jones has you covered. We follow email marketing best practices so campaigns are effective but not overwhelming.


  • It’s free to participate.
  • Sell more books without doing more work.
  • The campaign is updated before each send to remove buyers.


  • Schedule your tiered pricing to match the email calendar.
  • Messages match the sales posters in your customer kit.
  • Use eBusiness as your one-stop-shop for budget planning, tracking sales and entering in-school purchases.
  • Sell all of your yearbooks online, or combine in-school and online sales. Sales Assist works with any approach to sales.

“Eighty-one percent (of Gen Z respondents) check their email at least once a day.”

Campaign Monitor

“When asked specifically how often Gen Zers like to receive emails from brands, the largest group — 31.8 percent — said they like to hear from brands a couple times a week.”

Campaign Monitor

“In the U.S. alone, more than 85 percent of adults send or read email.”

Statistica via optinmonster

“Eighty-seven percent of marketers say email marketing performance is increasing.”

Digital Agency Network


Email scheduling and dates were carefully selected based on holidays, school sales calendars and the most common pricing trends we see in our schools nationwide. Coordinate your in-school efforts with this schedule and enter all purchases into eBusiness for the best results!

Send #1 Monday, Aug. 24 Thursday, Aug. 27
Send #2 Monday, Sep. 7 Thursday, Sep. 10
Send #3 Friday, Sep. 11 Wednesday, Sep. 16
Send #4 Thursday, Sep. 24 Tuesday, Sep. 29
Send #5 Monday, Oct. 5 Thursday, Oct. 8
Send #6 Wednesday, Oct. 14 Monday, Oct. 19
Send #7 Monday, Oct. 26 Thursday, Oct. 29
Send #8 Tuesday, Nov. 3 Friday, Nov. 6
Send #9 - Giving Tuesday Monday, Nov. 16 Thursday, Nov. 19
Send #10 - Giving Tuesday Wednesday, Nov. 25 Monday, Nov. 30
Send #11 Monday, Dec. 7 Thursday, Dec. 10
Send #12 Tuesday, Dec. 15 Friday, Dec. 18
Send #13 - New Year Wednesday, Dec. 23 Wednesday, Dec. 30
Send #14 Thursday, Dec. 31 Tuesday, Jan. 5
Send #15 Monday, Jan. 11 Thursday, Jan. 14
Send #16 Wednesday, Jan. 20 Monday, Jan. 25
Send #17 - Groundhog's Day Thursday, Jan. 28 Tuesday, Feb. 2
Send #18 - Valentine's Day Tuesday, Feb. 9 Friday, Feb. 12
Send #19 Monday, Feb. 15 Thursday, Feb. 18
Send #20 Tuesday, Feb. 23 Friday, Feb. 26
Send #21 Thursday, Mar. 4 Tuesday, Mar. 9
Send #22 Friday, Mar. 19 Wednesday, Mar. 24
Send #23 Wednesday, Mar. 31 Monday, Apr. 5
Send #24 Friday, Apr. 9 Wednesday, Apr. 14
Send #25 Thursday, Apr. 22 Tuesday, Apr. 27
Send #26 Wednesday, May 5 Monday, May 10
Send #27 Thursday, May 20 Tuesday, May 25
*Dates listed represent the earliest day the campaign will begin. Campaigns may send over a two day period.

Download the Calendar

Want to learn more?