“It was nice to have the parents receive sales REMINDERS ON A REGULAR BASIS — and good that only non-buyers received them. I liked having our book sales and record keeping taken care of, but APPRECIATED THE FLEXIBILITY to send some reminders myself and add the on-campus sales in using eBusiness.”
“I’ve learned over the years, if someone is willing to help you, TAKE THE HELP. We’ve had NOTHING BUT GOOD LUCK WITH HERFF JONES so this was a NO-BRAINER.”
“Herff Jones offers us TWO OF THE MOST AMAZING PROGRAMS that when used together CAN’T HELP BUT BOOST OUR SALES. First, the Sales Assist email goes to parents from Herff Jones reminding them to order a yearbook. I then follow that up with an email using Send & Sell to ask parents to submit photos for the book. Even if they didn’t order the first time, when they submit photos they are MORE LIKELY TO WANT TO BUY A BOOK in case they are used in it.”
Selling your book can be so much easier.
“When asked specifically how often Gen Zers like to receive emails from brands, the largest group — 31.8 percent — said they like to hear from brands a couple times a week.”