Entries by Herff Jones Yearbooks

The Future Starts Here

One professional designer has three JEA/NSPA conventions to thank for his career. So, take note fall convention attendees in Dallas. You never know which students will find their callings, their careers and their tribes through high school publications. The industry’s next designers, writers and creative directors are probably attending this convention. On Nov. 8 just […]

Light Bulb Moment

Adviser and staff change the way their yearbook takes shape. His light bulb moment happened in church. Willamette University’s Cone Chapel to be exact. That was the site for Yearbooks Northwest’s 2015 opening session, and where adviser Chris Wells had a revelation. “Sitting at Willamette — it was the first camp we’d ever attended ­— […]

Marketing Your Books

It’s not enough to create a beautiful yearbook and hope it sells so you can pay your final bill. It takes strategic planning and implementation of the plan to experience a sell-out and true success. There are a variety of successful strategies that can be used to sell yearbooks so you’ll want to consider all […]

It Really IS Your Business

The real-life skills learned during the course of the year by creating and producing the yearbook and marketing it to the student body are some of the highlights of being a productive member on a yearbook staff. With the right training, your business can exceed expectations, but —  just like in the real world — […]

Summer’s Not Over Just Yet

After 180 days of school, summer is an anticipated “holiday” that everyone looks forward to and — while it’s not part of the school year per se — the people and things they do are still worthy of coverage in your yearbook the following school year. If you’re not a seasoned adviser, you may be […]


Finding theme ideas was probably one of my favorite activities to do with yearbook staffs because there are viable theme ideas literally everywhere but you do need a trained “eye” to find the perfect one so let’s do a quick review before we start our hunt. A theme is a verbal statement with visual cues […]

It Themed So Perfect

The purpose of a theme is to tell the complete story of the school year in a unique and compelling way. As a staff, you’ll have to consider how this year is different than last year even if, on the surface, it seems like nothing extraordinary has really changed. Not a small job by any […]

Yearbook Has Its Own Special Language

Many of us have attempted to learn a foreign language at some time or another and if you’re like me, you’ve done absolutely nothing with it so you’ve lost most if not all of what you knew. Students who join the yearbook staff are often surprised that they need to learn so many alternative meanings […]

Creating Order from Chaos

Anyone who has ever visited a publications staff room knows that there is a lot of activity happening all at once; the fact that the chaos doesn’t seem to affect anyone present is the sign of a well organized staff and classroom. Two of your highest priorities when you begin the year will be assigning […]