Yearbook Campaign: Overruns
Headline: We’re in it together
Subject Line: We have XX books available – while supplies last (but they won’t last long)
(Fill in a number slightly fewer than your actual supply of extra books)
(Customize this sample email copy for parents.)
We have received a few extra yearbooks and now have the opportunity to offer them to parents and students who have not yet purchased one. With the year cut short, our yearbook staff worked overtime to complete this book and make sure it captured all of the great memories of the school year. Give your student this gift so they will be able to look back at all of the friends and fun — and remember their own extraordinary experiences of 2020.
(Remember, your Yearbook Order Center sales are probably concluded for the year, so make sure to include in-school sales information here. You may also want to add delivery and pickup information, if it is available.)
First come, first served. While supplies last.