Repetition is Vital for Yearbook Sales

Repetition is Vital for Yearbook Sales

How does your staff market and sell the yearbook? Maybe you make posters to hang around school. Perhaps you craft emails to send to parents. Maybe you include a memo in the morning and afternoon announcements. These are all great ways to increase sales, but it’s an even better idea to try all of these tactics and then some. Exposure to your staff and what you’re selling shouldn’t be limited. Tell your student body and the community as often as possible, and in as many ways as possible that the yearbook is on sale now and that they don’t want to miss out on owning one.

One technique not mentioned above (and one that I hope your staff is already using) is communication about the yearbook through social media. Everyone is already on social media, and nearly every company and business on the face of the Earth uses it to advertise and sell products or services. It’s one of the best and easiest ways to reach buyers. So whether you have created posts and advertisements or not, below is one that you can download and share at your leisure in order to sell more yearbooks.

Once you download and post the graphic to social media, be sure to include your staff’s JOB NUMBER, a clever caption and this URL: bit.ly/BuyYourBook to the Yearbook Order Center that will get your readers’ attention and encourage them to click the link to purchase a yearbook.


Sample Caption: Attention parents and students! Don’t miss out on all the victories, wins and successes of the year — Order your yearbook today! bit.ly/HJBuyYourBook

 

 


Not only can these be shared on your staff’s social media pages, but also on your school’s social media accounts. Remember — repetition of a message and lots and lots of exposure is necessary and super helpful when trying to boost sales.

What did you think of this post and download? Will your staff use it to increase sales? If so, would you like to see more downloads and freebies like this? Let us know in the comments below.

HERFF JONES YEARBOOKS

We inspire creativity, celebrate great yearbook design and marvel at the amazing storytelling capabilities of yearbook staffs near and far. BY YOUR SIDE.
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