Ever wonder what goes in to making YBK a better place?
This week’s EIC contribution comes from Shannon Worley, former editor at Lafayette High School in Wildwood, Missouri. She’s a journalism student at the University of Missouri, Columbia, and has some great advice for making the yearbook room a great place to be.
She shares some of the team building exercises her staff loved. This is a must-see for all up-and-coming editors and student leaders. Check it out!
https://yearbookdiscoveries.com/wp-content/uploads/2022/02/Editors-in-convo-shannon.png4561134HERFF JONES YEARBOOKShttps://yearbookdiscoveries.com/wp-content/uploads/2018/07/HJ_logo_black_ybd_mark_03.pngHERFF JONES YEARBOOKS2022-03-11 16:04:512022-02-18 17:07:54See How People are Making YBK a Better Place
If you or your staffers were unable to join our adviser or editor roundtables this fall, you missed some great conversations.
We hope you got our invites to our roundtable series this fall, but if you missed them, no worries. We are happy to share some of the highlights from the Editors in Convo series.
Our first installment on coverage comes from Edward Garcia, a former Coverage Editor from the Cayuse yearbook at Walnut High School in Walnut, California. Edward shares some great advice for tracking student coverage and ways to generate new story ideas.
https://yearbookdiscoveries.com/wp-content/uploads/2022/02/Editors-In-Convo-Edward.png4321268HERFF JONES YEARBOOKShttps://yearbookdiscoveries.com/wp-content/uploads/2018/07/HJ_logo_black_ybd_mark_03.pngHERFF JONES YEARBOOKS2022-02-18 16:21:122022-02-18 17:05:38Superstar Editors Have the Best Advice
Tiered pricing, discount codes, payment plans and more can help your staff sell more right now
Discounts can be a helpful tool for offering a sale to a specific group and for a short period of time. Be careful about spreading codes far and wide and keep sales windows tight. Check out this great resource about selling your book.
Here are five ways to put discount codes into action today.
GRAD YEAR CODE
Provide codes to parents who attend a grade-level meeting or back-to-school night. Keep the window short: Give them 48 hours to purchase a discounted book using the code specific to their child’s grade. Ex. “MustangsYBK2025”
FREE STUFF
Create a promo code for “free personalizations.” Set up a package that includes a name plate or other personalization and provide a discount code for buyers to take that amount off of their purchase.
SENIORS RULE
Start an early-bird senior ad special. Offer a promo code for submitting those ads by a specific date. For seniors who purchase a yearbook ad, give them a discount on buying their book — and earlier is always better.
OPTICAL ILLUSION
If your book is $70, which sounds better 10% off or $7 off? Consider the difference between using a percentage discount or a dollar amount. Our new discount codes feature in eBusiness can handle either version.
ANGEL BOOKS
Provide discount codes to businesses that would like to donate a book to an anonymous student. Reward their generosity with a discount.
Like these? Here’s a great handout with even more ideas.
https://yearbookdiscoveries.com/wp-content/uploads/2021/09/YBD_Blitz-1.jpg710990HERFF JONES YEARBOOKShttps://yearbookdiscoveries.com/wp-content/uploads/2018/07/HJ_logo_black_ybd_mark_03.pngHERFF JONES YEARBOOKS2021-09-14 08:33:062021-09-14 08:41:59How To Sell More Yearbooks
Putting inspiration pieces to work in your yearbook
Decorated and dedicated yearbook adviser and advocate Mike Simons takes viewers on an impressively deep dive in his “Making It Your Own” session.
With numerous examples of professional work and how to use the “yearbook blender” effectively, he breaks down theme inspiration — both visual and verbal. Simons asks attendees to describe your theme like it’s a person. Those details should feed into your “pretty hunt.”
Steps for inspo success
Remember your final product should be an evolution — not a duplication.
Find inspiration everywhere. He lists several sites/sources in the video.
Copy the piece exactly. Seriously, like the whole thing.
Make your final touches. And, don’t forget to print it out.
Six ways to make the design your own
Color
Typography
Photo treatments
Shape and design elements
Type and photo packaging
Coverage and mod ideas
Learn more about how to turn examples you like into designs (and components) that work for your book, your school, this year. Watch the video. (Don’t miss out: Link expires on Oct. 15.)
https://yearbookdiscoveries.com/wp-content/uploads/2021/09/0827_Blog_Make-it-your-own.jpg7921440HERFF JONES YEARBOOKShttps://yearbookdiscoveries.com/wp-content/uploads/2018/07/HJ_logo_black_ybd_mark_03.pngHERFF JONES YEARBOOKS2021-09-07 07:58:592021-09-10 08:39:34Making It Your Own
