22 YBK coverage tips for 2022

What a great way to break down tricks for better storytelling. And, how to create a yearbook people will actually want to read.

Mike Simons helps you discover new and creative ways to get unique stories and coverage in your book. He is a decorated and dedicated yearbook adviser and advocate from Upstate New York — and he has some stories to tell.

From where you’ve been, to where you’re going, he steps through the process with intention. Simons recommends getting to know your “two most important people in the school” — front office person and head custodian. And, that’s just a taste.

Spoiler alert: He does make it through all 22 (even though it’s close).

Here are the first five

Don’t worry, you can view the rest in the full video.

  1. Take a look back: Check the last three years and look to avoid repetitive feature coverage.
  2. Get organized: Are traditional sections for you? What makes sense for the year?
  3. Host a roundtable: Gather. Talk. Record.
  4. Look and listen: You should have the pulse of the school community. Be a creep — appropriately.
  5. Take a hike: What do you hear, see, smell?

Learn more about these great tips for better story leads and angles in your book. Watch the video. (Don’t miss out: Link expires on Oct. 15.)

HERFF JONES YEARBOOKS
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