Advance Your Yearbook Theme

Find your story and tell it — with both your visual and verbal.

Rockstar yearbook advisers from perennial award-winning programs, Carrie Faust and Mike Simons take some time to talk pandemic probs before diving into what makes a theme tick. Covid shaped 2020-21, and yearbook themes reflected that fact.

Parts of a solid theme

Don’t forget to use various techniques to drive home your theme visually and verbally.

  • Voice
  • Perspective
  • Look
  • Tone
  • Feel
  • Coverage
  • Vibe
  • Features

The order of theme

Seriously, start with the voice then move to the vision.

  1. Story: What are you going to say?
  2. Words: How will you say it?
  3. Pretty: How will you show it?

After touching on finding a theme, the duo shows off a college look book for inspiration. They can’t stress enough how good these pieces are because they target the same readers you do with your yearbook.

Later, they break down a few different examples, including Del Norte High School’s 2021 book because of how well the staff handled their theme.

See what makes a concept strong and take a deep dive into more themes to understand what makes them such powerful unifiers. Watch the video. (Don’t miss out: Link expires on Oct. 15.)

HERFF JONES YEARBOOKS
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