Will You Remember?

Will You Remember?

Very few people will be willing to do the extra work to go back and look up the cost of a pair of jeans, a movie ticket, a gallon of gas or a first class stamp during their years in high school. Even fewer could accurately remember the cost of taking the SAT, that daily coffee or a seat at the concert of the year.

And while those details might not really seem to matter, they are an important part of the history that a great yearbook creates. Recording the details of the year means more than making sure to identify photos, including complete scoreboards and having an accurate index. Your staff is creating the only permanent record of this year at your school, and keeping the goal of recording history in mind means your yearbook will be valuable for more than just memories in 10 years and 20 and more.

Aspire to include information that might mean little today, but will be certain to capture the readers’ attention in years to come. Long captions allow you to preserve details about new apps, the cost of new technology, students’ favorite brands for fashion and prices they paid for everything from snacks and entertainment to clothes, phones and college applications.

It’s often said that if a group/event/topic is not included in the yearbook, in five years, it will be as though it never existed. As simplistic as it sounds, the adage is definitely true. You have the power — and the responsibility — to preserve this year for your readers forever.

And, for the record, gas was 59¢ a gallon when I was a senior; jeans and concerts ranged from $8-12 and a stamp cost 13¢. Knowing this today, I’m a leading contender in our class trivia game at next year’s class reunion, where we’ll pay more for the weekend’s festivities than we did for all of our college applications combined!

ANN AKERS

ANN AKERS

Education Manager, Herff Jones Yearbook Division

In addition to my friends and family, my job and yearbooks, I love sunshine, hot glass, funky art and anything penguin. Because I've already visited all 50 states, I am now thinking about crossing off my remaining continents.
ANN AKERS

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