HJ Plus One is Like BOGO Yearbooks

Are you more likely to buy something if it’s a BOGO deal? What if (in a sense) you sold the yearbook in the same manner? You can — by advertising and promoting the Herff Jones Plus One App. When students purchase their copy of the printed yearbook, they’re guaranteed access to an online version of the book once it arrives on campus — or whenever the yearbook staff decides, really. Some staffs have allowed limited access to the yearbook in the HJ Plus One app to really get students excited and in an effort to sell remaining copies. Others decide to wait until books are in hand. Either way, the luxury of having the entire book at your fingertips anytime is one that many buyers can’t resist. Ah, technology.

Create eye-catching posters, social media posts or emails around this concept. I can already think of some headlines that would make me want to purchase a yearbook. The term “BOGO” alone tends to get a lot of attention, and using the term within your school is probably no exception.

BOGO YEARBOOKS
TWO YEARBOOKS FOR THE PRICE OF ONE
ONE FOR YOUR SHELF. ONE FOR YOUR POCKET.

You might say, “Well, these headlines are a bit misleading.” However, yearbook is like running a small business, and that means marketing your product in a way that makes prospective customers (the students, parents, faculty, etc.) want to buy it. Just make sure your posters, emails and social posts explain the app and why it’s like owning two yearbooks for the price of one.

If you haven’t thought to entice buyers using HJ Plus one, now’s the perfect time to do so to hopefully sell more books, and keep up that selling momentum.